Bridgestone Golf

January 16, 2008

NEW BRIDGESTONE GOLF WC DESIGN LC WEDGES OFFER UNIQUE FINISH FOR
ENHANCED FEEL AND SPIN

Precision Milled West Coast Design Liquid Copper (LC) Wedges Provide Softest Feel Ever in
Bridgestone Line

Covington, Ga. — Bridgestone Golf, headquartered outside Atlanta, GA, introduced today its latest line extension to the TOUR-proven West Coast Design Wedges. The WC Design LC wedges feature a unique liquid copper finish, designed to wear-off and accelerate the rusting process, generating more spin over time.

Like their predecessor, through Bridgestone Golf's proprietary C.A.D. design process, the WC Design LC Wedges offer unrivaled precision shaping, replicating that of many hand-ground TOUR-level wedges. Using this C.A.D. process Bridgestone Golf has created Variable Bounce Technology. VBT is incorporated into all the wedges in the WC Design series. The VBT sole is created with less bounce on the heel and toe of the wedges, providing more versatility for opened and closed face shots, and additional relief from difficult lies.

Different than the previous WC Design Wedges, the new LC series features a CNC milled face for consistency in distance control and additional spin on shorter shots, especially greenside.

Bridgestone’s WC Design Wedges all undergo a precision milling process that cuts more consistently shaped and spaced U-Grooves. The Milled U-Grooves produce higher and more consistent backspin from all varieties of lies and turf conditions. The Bridgestone WC Design Wedges are constructed of 8620 mild carbon steel and heat treated for a softer, yet more solid feel at impact.

"The new WC Design LC Wedges are some of the best feeling wedges ever made," said Danny Le, Golf Club Marketing Manager, Bridgestone Golf, Inc. "The new finish adds some real flare to the cosmetics and also over time will help to generate maximum spin. As we said when the WC Design wedges were first introduced, not only will the technology in these wedges appeal to TOUR players, but also to better amateurs, as well."

The WC Design Wedges are available in 52°, 54°, 56° and 60° of loft and come standard with True Temper® Dynamic Gold® shafts. The clubs also feature Golf Pride® Tour Velvet grips. Custom options for grips and shafts are available.

The Bridgestone Golf WC Design LC Wedges will feature a suggested retail price of $119 per club and will be available at golf specialty stores and green grass retailers nationwide, beginning April 2008. For more information on the WC Design series and any other Bridgestone Golf products visit www.bridgestonegolf.com.

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* True Temper, Dynamic Gold and Golf Pride are trademarks of other property of their respective owners.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.