Bridgestone Golf

January 24, 2007

BRIDGESTONE UTILIZES VARIABLE BOUNCE TECHNOLOGY TO OFFER MORE
VERSATILE WEDGES FOR DISCERNING GOLFERS

New Precision Milled West Coast Design Wedges Offer Superior Feel and Performance

Covington, Ga. — Bridgestone Golf announced today that the company will offer its new West Coast Design Wedges (WC Design Wedges), engineered specifically with input from TOUR players like Stuart Appleby, just in time for the beginning of the new season. Appleby, who won twice with prototype versions of the WC Design Wedges in 2006 at the Mercedes Championships and Shell Houston Open, worked with designers at Bridgestone Golf’s new state-of-the-art West Coast Design Center, in California to bring the WC series to fruition.

Through Bridgestone Golf's proprietary C.A.D. design process, the WC Design wedges offer unrivaled precision shaping, replicating that of many hand-ground TOUR-level wedges. Using this C.A.D. process Bridgestone Golf has created Variable Bounce Technology. VBT is incorporated into all the wedges in the WC Design series. The VBT sole is created with less bounce on the heel and toe of the wedges, providing more versatility for opened and closed face shots, and additional relief from difficult lies.

Bridgestone’s WC Design Wedges all undergo a precision milling process that cuts more consistently shaped and spaced U-Grooves. The Milled U-Grooves produce higher and more consistent backspin from all varieties of lies and turf conditions. The Bridgestone WC Design Wedges are constructed of 8620 carbon steel and offer a softer, yet more solid feel at impact.

"The new WC Design Wedges are suited for a wide variety of players," said Mike Moxie, Golf Club Marketing Manager, Bridgestone Golf, Inc. "The combination of Milled U-Grooves and our proprietary Variable Bounce Technology soles offer golfers unbelievable performance and spin. These wedges are great because the technologies are ones that not only TOUR pros like Stuart Appleby utilize, they also help improve the finesse shots of mid-handicappers."

The WC Design Wedges are available in 52-degrees, 54-degrees, 56-degrees and 60-degrees of loft and come standard with True Temper® Dynamic Gold® Wedge Shafts. The clubs also feature Golf Pride® Tour Velvet grips. Custom options for grips and shafts are available.

The Bridgestone Golf WC Design Wedges will feature a suggested retail price of $119 per club and will be available at golf specialty stores and green grass retailers nationwide, beginning February 2007. For more information on the WC Design series and any other Bridgestone Golf products visit www.bridgestonegolf.com.

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Editors Note: High-Res images of all new Bridgestone equipment are available upon request.