July 20, 2005

BRIDGESTONE EXPANDS J33 WEDGE FAMILY WITH NEW BLACK SATIN SERIES

New Bridgestone J33™ Forged Wedges Offer Glare Reduction And Maximum Spin

Covington, Ga. — The new J33 Black Satin Forged Wedges offer a perfect blend of performance, feel and playability for skilled golfers looking for an advantage in the scoring zone, but in addition the new finish reduces glare and as a result makes the new wedges more versatile.

The J33 Black Satin Forged Wedges are forged from 1020 mild carbon steel for exceptionally soft feel on finesse shots. The wedges also boast U-grooves for maximizing spin and control on approach shots. To ensure, greater workability from the wedges, Bridgestone designed them like the original J33 Forged Wedges, with an optimum “Tour” head size and shape.

Bridgestone Golf also uses a double cut sole design to provide golfers with the ability to effectively use the wedges from a variety of sand and turf conditions. One of the most unique features of the Bridgestone J33 Forged Wedges is the long hosel, which is used to raise the center of gravity and produce a high spin, low trajectory shot for optimum control.

In addition, like all of the J33 Forged series of products all the wedges have been designed with a leading edge grind to reducing digging. The softened leading edge also helps to make the irons more playable from various turf conditions.

“Many better players will opt for the Black wedges because of the glare reduction and increased spin that results from the new finish,” said Mike Moxie, Golf Club Marketing, Bridgestone Golf, Inc.”

The J33 Black Satin Forged Wedges are available in a gap wedge (52-degree), sand wedge (56-degree) and lob wedge (60-degree) and come standard with a True Temper® Dynamic® Gold S300 shaft. The clubs also feature a Golf Pride® Tour Velvet grip.

The J33 Black Satin Forged wedges will feature a suggested retail price of $159 each and will be available in Fall 2005 at golf specialty stores and green grass retailers nationwide. For more information on the J33 Black Satin Forged Wedges and Bridgestone’s entire product offering visit www.bridgestonegolf.com.

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* True Temper, Golf Pride, and Dynamic are trademarks of other property of their respective owners.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.

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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Nick Price, Charles Howell III and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24