Bridgestone Golf

July 20, 2005

BRIDGESTONE J33 UTILITY WOODS OFFER GOLFERS EXPLOSIVE DISTANCE
AND MORE FORGIVENESS ON MIS-HITS

Bridgestone J33™ Utility Woods Designed To Replace Harder-to-Hit Long Irons

Covington, Ga. — Bridgestone announced today, that it would expand its already successful hybrid club offering with the addition of the Bridgestone J33 Utility Woods, a hybrid utility club designed for golfers who are more comfortable with the look and feel of a wood to replace long irons. The Bridgestone J33 Utility Woods blend several features to offer precise long approach shots with a more playable trajectory and added forgiveness and control.

The J33 Utility Woods’ heads are crafted from responsive 17-4 stainless steel, offering explosive distance and unparalleled forgiveness on mis-hits. The addition of an elastomer compound insert within the clubhead helps to deaden vibration at impact, creating a more efficient energy transfer.

To make it easier to get the ball airborne and to facilitate a more penetrating ball flight, Bridgestone Golf utilizes a tungsten weight in the sole of the club to lower the center of gravity, producing more accurate high trajectory shots.

The Bridgestone Golf J33 Utility Woods feature a Tour Camber Sole design, for enhanced heel, toe and trailing edge relief. The Tour Camber Sole utilizes trailing edge relief to reduce turf resistance. As a result, the new sole provides added versatility and increased ability to maneuver the golf ball. The end result is a neutral club that reduces the tendency to hook that is commonplace among users of other hybrid clubs.

“Bridgestone has created a club that allows golfers to experience the forgiveness and explosive distance of a new generation hybrid, without sacrificing a more traditional shot maker’s feel,” said Mike Moxie, Golf Club Marketing, Bridgestone Golf, Inc. "We have designed a sole for the J33 Utility Woods which allow players to control ball flight, as opposed to competitors’ utility clubs where there is one dominant trajectory that the player is forced into playing. Therefore, the ultimate benefit of the Tour Camber Sole design in the new J33 Utility Woods is greater freedom for shot makers to work the ball as they deem necessary.”

The J33 Utility Woods are available in #1 (15-degree), #2 (18-degree) and #3 (21-degree) models and come standard with an Aldila® NV 85 Hybrid Shaft. The specialized Aldila® shaft works in conjunction with the exclusive J33 Utility Club design attributes to provide golfers with a high launch angle without excessive spin resulting in maximum control.

The J33 Utility Woods will feature a suggested retail price of $249 each and will be available in Fall 2005 at golf specialty stores and green grass retailers nationwide. For more information on the J33 Utility Woods and Bridgestone’s entire product offering visit www.bridgestonegolf.com.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.