Bridgestone Golf

January 26, 2006

BRIDGESTONE INTRODUCES NEW J33 FORGED CAVITY BACK IRONS TO
OFFER WIDE RANGE OF GOLFERS GREATER PRECISION WITH MORE
FORGIVENESS AND EXCELLENT FEEL

Bridgestone Golf PGA Tour Staff Teams Up With Bridgestone Engineers to
Design J33 Forged Cavity Back Irons

Covington, Ga. — As Bridgestone Golf cements its place among the industry’s hottest equipment manufacturers of 2005, the company is pleased to introduce its latest golf club innovation, the J33 Forged Cavity Back Irons. The J33 Forged Cavity Backs are a product of a collaborative effort between Bridgestone Golf engineers and Bridgestone staff players Fred Couples and Stuart Appleby. The new Cavity Backs feature a variety of stroke-saving features making them the most forgiving irons in the Bridgestone Golf line.

For instance, the new irons’ cavity back design helps to push weight to the club head perimeter providing everyone from TOUR pros to mid-handicappers with more forgiveness, added consistency and a higher moment-of-inertia. The J33 Forged Cavity Backs feature a Progressive Muscle Cavity, creating a descending weight concentration through the set from thinnest in the 2-iron to thickest in the pitching wedge. This means that the greatest amount of feel and control are in the short iron scoring clubs.

The Progressive Horizontal Center of Gravity, ranges from closest to the heel in the 2-iron, to closest to the toe in the pitching wedge making long irons easier to square at impact and helping to prevent premature shutting of the face on short iron approach shots. In addition, the new irons also are designed with a tapered sole design ranging from widest in the toe section to thinnest in the heel. This sole design allows the club to travel through any turf condition with ease and great consistency.

“The Progressive Muscle Cavity and Progressive Offset are features that make our new irons great for a variety of players,” said Mike Moxie, Golf Club Marketing Manager, Bridgestone Golf. “By giving players forgiveness where they need it most, without sacrificing feel and precision in the shorter irons, we expect these clubs to be a hit with not only TOUR pros, but also a wide range of amateurs.”

Some other features that give the J33 Forged Cavity Back Irons their easy-to-hit, yet precise performance are the following:

A progressive offset design inspires confidence at address.
The Blunted Leading Edge reduces digging and skipping making the clubs more playable from a variety of lies.
Similar to the rest of the J33 family of irons, the Forged 1020 Mild Carbon Steel construction provides a high degree of feel and playability.

All of the Bridgestone J33 family of irons are available in 2-PW with a choice of a True Temper® Dynamic® Gold R300, S300 or X100 shafts. The clubs also feature a Golf Pride® Tour Velvet grip. Custom options for grips and shafts are available.

The J33 Cavity Back Irons will feature a suggested retail price of $899 (steel) and will be available at golf specialty stores and green grass retailers nationwide, beginning in early 2006. For more information on any Bridgestone Golf products visit www.bridgestonegolf.com.

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* True Temper, Golf Pride, and Dynamic are trademarks of other property of their respective owners.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.