January 27, 2005

BRIDGESTONE MAKES BRIDGESTONE J33B™ BLADE IRONS OFFER PRECISION AND FEEL
FOR THE LOW HANDICAPPER

Bridgestone J33B’s Traditional Muscle Back Design Offers Soft & Solid Feel

Covington, Ga. — The new Bridgestone J33B Blade Irons offer a handsome, clean muscle back design for the solid and soft feel that Tour players and highly skilled amateurs desire.

The J33B Blade Irons feature a compact and sharp face design for ultimate precision and consistency. In addition, the straight, long neck hosel provides added control and workability. To make the clubs playable from a variety of lies they were designed with a thinner sole width for less resistance and a rounded leading edge for less digging, as well.

Complimenting the precision-crafted face and sole is a traditional muscleback design for a solid feel on well struck shots.

“Our Tour players have said that the J33B irons are ‘the most beautiful irons on Tour’,” said Mike Moxie, Golf Club Marketing, Bridgestone Golf, Inc. “In additon to good looks, the J33B Blades also provide excellent control and good playability from any lie, just the type of attributes the best players in the world look for.”

The clubs are available in 2-PW with a choice of a True Temper® Dynamic® Gold R300, S300 or X100 shaft. All of the clubs are finished with satin chrome for greater durability and reduced glare, two benefits Tour pros and better players demand. The clubs also feature a Golf Pride® Tour Velvet grip. Custom options for grips and shafts are available.

The J33B Blade Irons will feature a suggested retail price of $999 and will be available in early 2005 at golf specialty stores and green grass retailers nationwide.

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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Fred Couples, Nick Price, Charles Howell III and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Contact Information:
Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24