January 27, 2005
Bridgestone J33™ Forged Wedges Offer Pin-Attacking Performance From All Lies
Better Players Find Exceptional Feel and Spin Control in New Wedges
Covington, Ga. — The new J33 Forged Wedges offer a perfect blend of performance, feel and playability for
skilled golfers looking for an advantage in the scoring zone. The new wedges utilize Bridgestone precision-engineered features
to offer golfers the ability to attack the pin from a variety of surfaces.
The J33 Forged wedges are forged from 1020 mild carbon steel for exceptional feel on finesse shots. The wedges also boast
U-grooves for maximizing spin and control on approach shots. To ensure, greater workability performance from the wedges,
Bridgestone designed them with an optimum "Tour" head size and shape.
Bridgestone Golf also used a double cut sole design to provide golfers with the ability to effectively use the wedges from
the variety of sand and turf conditions that one could encounter in a given round. One of the most unique features of the
Bridgestone J33 Forged Wedges is the long hosel, which is used to raise the center of gravity and produce a high spin, low
trajectory shot for optimum control.
In addition, like the J33 Forged Combo irons all the wedges have been designed with a leading edge grind to reducing digging.
The softened leading edge also helps to make the irons more playable from all of the various turf conditions a player could
encounter in any given round.
"We designed these wedges from the beginning as clubs that could be played from a variety of different conditions," said
Mike Moxie, Golf Club Marketing, Bridgestone Golf, Inc. "The higher center of gravity in the J33 Forged Wedges allow golfers
to hit low piercing shots with great backspin. The distance control of these wedges is sure to enhance players' short games."
The J33 wedges are available in a gap wedge (52-degree), sand wedge (56-degree) and a lob wedge (60-degree) and come standard
with a True Temper® Dynamic® Gold S300 shaft. The clubs also feature a Golf Pride® Tour Velvet grip.
The J33 Forged wedges will feature a suggested retail price of $149 each and will be available in early 2005 at golf specialty
stores and green grass retailers nationwide.
# # #
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.