January 27, 2005
Bridgestone Introduces TOUR B330TM, Designed For Better Players And Tour Professionals
Revolutionary new core and cover offers increased distance and greater accuracy
Covington, Ga. — In 2005, Bridgestone Golf has elevated the science of golf ball engineering with the introduction
of the new Bridgestone TOUR B330 golf ball. The TOUR B330, a three-piece urethane ball, features a 330 Seamless Cover Technology™
(SCT®) dimple pattern for reduced drag during elevation, and a prolonged lift after peak trajectory, causing a shallower
angle of descent. SCT® replaces the typical ball seam line with complete dimple coverage, creating added distance and
a more consistent flight for pinpoint accuracy. As a result of the prolonged lift, reduced drag and shallower descent towards
the ground golfers will experience more carry and roll off the tee, producing maximum driving distance.
The TOUR B330 also incorporates Bridgestone's innovative new Speed Elasticity Core, using varying degrees of hardness from
the inside to outside of the core, known as Gradational Compression Technology. The Speed Elasticity Core contributes to
increased velocity off of the clubface and allows larger ball deformation to minimize spin off of the driver. The quicker
restitution after impact results in maximum initial velocity. Optimal spin rate on iron shots is achieved with the combination
of the soft urethane cover and Speed Elasticity Core.
"The TOUR B330 is like no other ball the industry has seen," said Dan Murphy, Director of Marketing, Bridgestone Golf, Inc.
"The TOUR B330 utilizes proprietary Bridgestone polymer science technologies that were realized through years of industry
leading tire research and development. The TOUR B330 will provide unparalleled distance and accuracy to better players,
for whom it was designed."
The TOUR B330's unique aerodynamic capabilities also make it a better ball for adverse conditions. Designed for a sharp
penetrating ball flight, the TOUR B330 is less affected by wind than its competitors.
In addition to the increased distance and accuracy, the TOUR B330 does not sacrifice feel on and around the greens. The
next generation thermoplastic polyurethane cover makes for a ball with excellent control and check performance on short
iron shots and chips.
"In short, the TOUR B330 delivers upon everything the skilled golfer seeks and is ideally suited for a high level of play,"
The TOUR B330 will be available at golf specialty stores and green grass retailers nationwide, beginning January 1st, 2005.
The B330™ will feature a suggested retail price of $54.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.