January 27, 2005
Bridgestone Utility Clubs Add a Little Muscle to Skilled Golfers' Arsenals
Bridgestone J33™ AirMuscle ™ Utility Clubs Offer Better Precision and Control
Covington, Ga. — As hybrid utility club offerings continue to replace long irons in even the most skilled golfers'
bags, Bridgestone introduces the J33 AirMuscle Utility Clubs, a hybrid to end all hybrids. The Bridgestone J33 AirMuscle
Utility Clubs blend several features to offer precise long iron results with a more playable trajectory and added forgiveness
The J33 AirMuscle Utility Clubs are made from a two-piece forged construction. The forged soft steel body combines with
a thin, highly repulsive forged spring steel face to offer golfers an extremely solid feel and sound. The AirMuscle Utility
Irons have a traditional less offset iron appearance, but make it easier to get the ball airborne thanks to its widened
sole that produces an optimal center of gravity.
The Bridgestone J33 AirMuscle Utility Clubs' hollow construction is designed for greater trampoline effect and as a result
added distance. The forgiving sole design coupled with the explosive distance makes for a club that is perfect for tee shots
into a tight fairway in addition to long iron approach shots.
"By using an iron-like design these clubs have more workability that the wood-shaped hybrids of our competitors," said Mike
Moxie, Golf Club Marketing, Bridgestone Golf, Inc. "Furthermore, the cleaner iron-like design makes the clubs easier to
set up to for golfers who are used to a traditional looking long iron."
The J33 wedges are available in #2 (19-degree) and #3 (21-degree) models and come standard with an Aldila® NV 85 Hybrid
Shaft. The specialized Aldila® shaft works in conjunction with the exclusive AirMuscle design attributes to optimize
golfers' long iron ball flights.
The J33 AirMuscle Utility Clubs will feature a suggested retail price of $199 each and will be available in early 2005 at
golf specialty stores and green grass retailers nationwide.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.