June 1, 2005
Bridgestone Extends B330 Family With TOUR B330-S™, For Better Players Seeking Softer Feel And Greenside Spin-Control
Advancements in Cover and Core Technologies Make B330-S 15% Softer
Covington, Ga. — Earlier this year, Bridgestone Golf made an impact in the golfing world with the introduction of
the TOUR B330 golf ball. Bridgestone Golf is proud to introduce its first expansion of the TOUR B330 line, for players seeking
a softer feel and added spin control, the TOUR B330-S.
The TOUR B330-S is a three-piece urethane ball, featuring a 330-dimple pattern for reduced drag during elevation, and a
prolonged lift after peak trajectory, causing a shallower angle of descent. Seamless Cover TechnologyTM (SCT&) offers a
superior alternative with complete dimple coverage compared to conventional balls that have a seam that may cause unexpected
differences in ball flight. SCT creates added distance and a more consistent flight for pinpoint accuracy.
The TOUR B330-S is mainly differentiated from the original B330 by a new cover and core formulation designed for smooth
feel. Bridgestone's innovative new core is a softer version of the one used in the B330, using varying degrees of softness
from the inside to outside of the core, known as Gradational Compression Technology. The Soft Speed Elasticity core generates
extreme compression for reduced driver spin and faster rebound for explosive distance.
"We are very pleased with the success of the B330 line thus far, and we're thrilled to be able to extend the line with a
softer version of our same superior technologies," said Dan Murphy, Director of Marketing, Bridgestone Golf, Inc. "With
the addition of the TOUR B330-S, our product line has something for the differing golf ball preferences of better players
everywhere."
The combination of the TOUR B330-S's new Soft Speed Elasticity Core and new responsive urethane cover, designed for increased
touch and control make the ball 15% softer than the original B330 and makes the ball more conducive to generating spin,
all while maintaining the B330 line's identity as one of the longest balls in golf.
Appleby and Price to Debut TOUR B330-S at the Memorial
Two of Bridgestone Golf's marquee players, 2005 Mercedes Championships victor Stuart Appleby, and 3-time major champion,
Nick Price will debut the ball at the Memorial Tournament, May 30th-June 5th, at Muirfield Village Golf Club in Dublin,
OH. Former major champion Fred Couples and PGA TOUR Driving Distance Leader, Scott Hend will continue to rely on the original
TOUR B330 in PGA TOUR competition.
The TOUR B330-S will be available at golf specialty stores and green grass retailers nationwide, beginning June 20th, 2005.
The B330-S will feature a suggested retail price of $54.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Paula Creamer,
Brandt Snedeker, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
