July 20, 2005
Bridgestone Expands J33 Wedge Family With New Black Satin Series
New Bridgestone J33™ Forged Wedges Offer Glare Reduction And Maximum Spin
Covington, Ga. — The new J33 Black Satin Forged Wedges offer a perfect blend of performance, feel and playability
for skilled golfers looking for an advantage in the scoring zone, but in addition the new finish reduces glare and as a
result makes the new wedges more versatile.
The J33 Black Satin Forged Wedges are forged from 1020 mild carbon steel for exceptionally soft feel on finesse shots. The
wedges also boast U-grooves for maximizing spin and control on approach shots. To ensure, greater workability from the wedges,
Bridgestone designed them like the original J33 Forged Wedges, with an optimum "Tour" head size and shape.
Bridgestone Golf also uses a double cut sole design to provide golfers with the ability to effectively use the wedges from
a variety of sand and turf conditions. One of the most unique features of the Bridgestone J33 Forged Wedges is the long
hosel, which is used to raise the center of gravity and produce a high spin, low trajectory shot for optimum control.
In addition, like all of the J33 Forged series of products all the wedges have been designed with a leading edge grind to
reducing digging. The softened leading edge also helps to make the irons more playable from various turf conditions.
"Many better players will opt for the Black wedges because of the glare reduction and increased spin that results from the
new finish," said Mike Moxie, Golf Club Marketing, Bridgestone Golf, Inc."
The J33 Black Satin Forged Wedges are available in a gap wedge (52-degree), sand wedge (56-degree) and lob wedge (60-degree)
and come standard with a True Temper® Dynamic® Gold S300 shaft. The clubs also feature a Golf Pride® Tour Velvet
The J33 Black Satin Forged wedges will feature a suggested retail price of $159 each and will be available in Fall 2005
at golf specialty stores and green grass retailers nationwide. For more information on the J33 Black Satin Forged Wedges
and Bridgestone's entire product offering visit www.bridgestonegolf.com.
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* True Temper, Golf Pride, and Dynamic are trademarks of other property of their respective owners.
Editors Note: High-Res images of all new Bridgestone equipment are available upon request.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.