James, Larkspur, CA Bridgestone Golf Fan Mail. I switched to the e6 a month ago because I was playing in a tournament and didn't want to spend all the money on ProV1x's. I played some great golf, and just today I shot the round of my life - one over par with an ACE! I'm never going to play another golf ball again haha!!
product about 21 hours ago  (published: 04/16 11:28 AM EDT)
Colleen, Sun Lakes, AZ Bridgestone Golf Fan Mail. On April 15, 2014, when I played in our Member/Guest Tournament, nobody wanted to lead off on hole #3, which is a par 3 and was playing 95 yards to the hole. I stepped up with a 9 iron and said I would see what kind of a leader I could be. I hit the ball nice and crisp and it landed 3 feet from the pin and went straight in the hole! I've been using the Bridgestone Lady Precept for the last 2 months and I love them!
product about 21 hours ago  (published: 04/16 11:28 AM EDT)
Gene, New Jersey True Balance Putters Product Comment. I tried the True Balance putter last week at the PGA store, it felt so different and easy to swing for distance control and direction, you could feel the head hit the ball. Today I had to go back and buy it!! I can't wait to try it out this weekend!!
product 2 days ago  (published: 04/14 06:48 PM EDT)
Jaime, North Miami Beach, FL Bridgestone Golf Fan Mail. I play the best ball Bridgestone B330-S
product 2 days ago  (published: 04/14 01:34 PM EDT)
Skylar, Grand Rapids, MI True Balance Putters Product Comment. I hit one today at a demo day at a local golf shop. It felt AMAZING! I went there to buy a new driver and almost left with a new putter instead. I'm sure I won't make it through the first couple months of the season without picking one up.
product 2 days ago  (published: 04/14 09:30 AM EDT)
bridgestonegolf Another great week of golf & Masters tradition in the books! Congrats to Kuch on T5 finish & big thanks for the Team BSG support this week!
Twitter 3 days ago  (published: 04/13 07:34 PM EDT)
bridgestonegolf @shawnholubgolf #B330S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 07:28 PM EDT)
bridgestonegolf Hi@shawnholubgolf B330-S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 03:48 PM EDT)
bridgestonegolf RT@hackersparadise: You gotta love seeing Kuchar play and smile around the course.
Twitter 3 days ago  (published: 04/13 03:46 PM EDT)
bridgestonegolf Pitch in birdie at the 3rd moves #Kuch into tie for lead with Spieth at -6!
Twitter 3 days ago  (published: 04/13 03:14 PM EDT)


October 6, 2005

Bridgestone Golf's New e5 And e6 Balls Allow Amateurs to Customize Their Distance

The new offering of golf balls include the e5, a unique 2-piece Urethane cover ball and the e6, an ultra soft multi-layer golf ball

Covington, Ga. — Following up on the successful launch of the Bridgestone TOUR B330 and B330-S golf balls targeted at tour professionals and better players, Bridgestone Golf announced today that they will extend their golf ball offering with the introduction of the e5 and e6 balls. The e5 and e6 balls are specifically engineered for mid-skilled players looking to maximize their distance.

"When choosing which golf ball best fits a player's game, so much is made of swing speed, but really swing speed is only part of the equation," said Shunsuke Tayama, Golf Ball Marketing Manager, Bridgestone Golf, Inc. "Actually driver spin plays an important role in determining trajectory and distance. Our goal was to develop golf balls that optimize trajectory to maximize distance for a broader range of amateur golfers."

With the e5 and e6 golf balls Bridgestone has divided the universe of players into two specific categories of spin and trajectory patterns, those who hit a low trajectory tee shot that limits carry and those who lose distance as a result of too much sidespin in the form of a slice or hook. The Bridgestone Golf engineering team has created a golf ball to address each of these tendencies in the e5 and e6.

The e5 story

The e5 golf ball is targeted at players who want higher trajectory off the tee for more distance and Tour soft feel around the green.

The Bridgestone e5 golf ball is a two-piece urethane cover ball, featuring a seamless 432-dimple pattern. Seamless Cover Technology™ (SCT®) is a superior alternative with complete dimple coverage compared to conventional balls that have a seam that may cause unexpected differences in ball flight. SCT creates added distance and a more consistent ball flight for pinpoint accuracy.

The e5's construction is unique in the marketplace, providing the distance of a two-piece ball combined with the precision soft feel and backspin of a Urethane cover.

The new Large Kinetic Energy Core generates higher initial velocity for explosive launch and impressive distance. But that's not all. The new Grip and Grab Urethane Cover delivers optimized spin off the driver, as well as superb backspin and feel on approach and finesse shots. Urethane covers are typically reserved for Tour caliber balls. Making this technology available to a broader range of players is a true innovation.

The e6 story

The e6 golf ball is targeted at players who are currently losing distance off of their tee shots as a result of a hook or slice caused by too much sidespin.

The Bridgestone e6 golf ball, an ultra soft multilayer construction, utilizes a new core, cover and the patented SCT (seamless) 330-dimple design to offer golfers straighter shots, and thus more distance.

The Soft Kinetic Energy Core is designed to deliver consistently better feel on all shots and an optimum launch angle off of the tee for maximum carry. That combined with the Linear Velocity Inner Layer, which is designed to generate extremely high resilience and reduce sidespin off of the driver, means straighter and longer drives.

The Bridgestone e6 features a Soft and Control Surlyn® cover which delivers great feel on approach and chip shots.

"Our golf ball engineers have done it again," said Dan Murphy, Senior Director of Marketing, Bridgestone Golf, Inc. "We are excited to see how the new technologies will be received by this segment of the golf market. We recognize that not everyone hits the ball like a Tour Pro and we are proud to introduce the e5 and e6, so that players of all skill levels can customize their distance."

The Bridgestone e5 and e6 golf balls will be available at golf specialty stores and green grass retailers nationwide, beginning November 15th, 2005. Both balls will feature a suggested retail price of $38 per dozen and a street price of $25. For more information on the e5 and e6 and entire Bridgestone Golf offering, visit www.bridgestonegolf.com or findTOBU.com from mid November.

# # #

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.