January 24, 2007
Bridgestone Utilizes Variable Bounce Technology To Offer More Versatile Wedges For Discerning Golfers
New Precision Milled West Coast Design Wedges Offer Superior Feel and Performance
Covington, Ga. — Bridgestone Golf announced today that the company will offer its new West Coast Design Wedges (WC
Design Wedges), engineered specifically with input from TOUR players like Stuart Appleby, just in time for the beginning
of the new season. Appleby, who won twice with prototype versions of the WC Design Wedges in 2006 at the Mercedes Championships
and Shell Houston Open, worked with designers at Bridgestone Golf's new state-of-the-art West Coast Design Center, in California
to bring the WC series to fruition.
Through Bridgestone Golf's proprietary C.A.D. design process, the WC Design wedges offer unrivaled precision shaping, replicating
that of many hand-ground TOUR-level wedges. Using this C.A.D. process Bridgestone Golf has created Variable Bounce Technology.
VBT is incorporated into all the wedges in the WC Design series. The VBT sole is created with less bounce on the heel and
toe of the wedges, providing more versatility for opened and closed face shots, and additional relief from difficult lies.
Bridgestone's WC Design Wedges all undergo a precision milling process that cuts more consistently shaped and spaced U-Grooves.
The Milled U-Grooves produce higher and more consistent backspin from all varieties of lies and turf conditions. The Bridgestone
WC Design Wedges are constructed of 8620 carbon steel and offer a softer, yet more solid feel at impact.
"The new WC Design Wedges are suited for a wide variety of players," said Mike Moxie, Golf Club Marketing Manager, Bridgestone
Golf, Inc. "The combination of Milled U-Grooves and our proprietary Variable Bounce Technology soles offer golfers unbelievable
performance and spin. These wedges are great because the technologies are ones that not only TOUR pros like Stuart Appleby
utilize, they also help improve the finesse shots of mid-handicappers."
The WC Design Wedges are available in 52-degrees, 54-degrees, 56-degrees and 60-degrees of loft and come standard with True
Temper® Dynamic Gold® Wedge Shafts. The clubs also feature Golf Pride® Tour Velvet grips. Custom options for grips and shafts
The Bridgestone Golf WC Design Wedges will feature a suggested retail price of $119 per club and will be available at golf
specialty stores and green grass retailers nationwide, beginning February 2007. For more information on the WC Design series
and any other Bridgestone Golf products visit www.bridgestonegolf.com.
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* Aldila and Golf Pride are trademarks of other property of their respective owners.
Editors Note: High-Res images of all new Bridgestone equipment are available upon request.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.