April 2, 2007
Bridgestone Firestone North American Tire Enters Marketing Partnership With PGA TOUR
Becomes "Official Tire of the PGA TOUR and Champions Tour"
PONTE VEDRA BEACH, Fla., and NASHVILLE, Tenn. – The PGA TOUR and Bridgestone Firestone North American Tire, LLC (BFNT),
have entered into a three-year official marketing partnership, whereby the Bridgestone brand receives exclusive designation
as the "Official Tire of the PGA TOUR and Champions Tour."
BFNT plans to leverage its new affiliation with the TOUR through an integrated, multi-media marketing campaign based on
the theme "Improve Your Drive." This includes short instructional videos featuring Bridgestone PGA TOUR players Matt Kuchar,
Will MacKenzie, Brandt Snedeker and Kevin Stadler that will appear on PGATOUR.com and provide golf tips on how to Improve
Your Drive on the golf course.
"We are extremely pleased that BFNT, whose parent company is the current sponsor of the World Golf Championships-Bridgestone
Invitational, is broadening its relationship with the PGA TOUR by becoming an official marketing partner through Bridgestone
Tires," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "Bridgestone is a great brand that plans to aggressively
activate this new platform, which only helps extend the PGA TOUR brand."
BFNT will also have an on-site component at select PGA TOUR events to help fans improve their drive on the road and on the
fairway. The Improve Your Drive expo will feature the Bridgestone Golf Ball Fitting Challenge as well as display Bridgestone
SUV/truck, sedan and performance tires. While fans are waiting their turn to find out which ball is best for their golf
game, they can learn which Bridgestone tire is best for their vehicle. Along with informational displays featuring the tires,
a video monitor will alternate showing golf tips from Bridgestone PGA TOUR players and the new "It's Bridgestone or Nothing"
commercials and test-track footage. Brand ambassadors will be on-site to distribute literature and answer fans' questions.
Finally, BFNT will feature its brand advertising in golf-themed media outlets, including commercial advertising on CBS and
GOLF CHANNEL and print advertising within golf publications such as Golf Digest and Golf World.
"We are thrilled to partner with the PGA TOUR," said Phil Pacsi, Vice President of Consumer Tire Marketing. "The PGA TOUR
and its fan base are a perfect fit for the Bridgestone Brand, and we look forward to sharing our exciting 'It's Bridgestone
or Nothing' campaign with them."
About Bridgestone Firestone North American Tire, LLC
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose
parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures and
markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets,
supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers
in North America.
About Bridgestone Corporation
Bridgestone Corporation, headquartered in Tokyo, is the world's largest manufacturer of tires and other rubber products.
Tires account for 80 percent of Bridgestone Group sales worldwide. The company also manufactures industrial rubber and chemical
products, sporting goods, and other diversified products. It sells its tires and other products in more than 150 nations.
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive
earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect
the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2007, the three Tours will compete in approximately 110 events for approximately $340 million in prize money. Tournaments
are being held in six countries outside the U.S. and in 36 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local
charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's
web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
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Bridgestone Firestone North American Tire, LLC