BFit

PRESS RELEASE

December 21, 2007

Bridgestone Outperforms Titleist And Callaway In 2008 Golf Digest Hot List

Fastest Growing Brand in Golf Takes Home 4 Gold Medals in the Golf Ball Category

Covington, GA — Today, with the arrival of early editions of the 2008 Golf Digest Hot List, Bridgestone Golf received an early Christmas present! All four of the Bridgestone Golf balls (Tour B330, Tour B330-S, e5+ and e6+) received Gold Medals in their respective categories. In addition to receiving the most Hot List gold medals in company history, Bridgestone also had the most gold medals in the golf ball segment of any one brand.

Precept also performed admirably securing a gold medal for the Distance iQ 180 in the value-performance category. All together, Bridgestone-Precept received 5 gold medals in the golf ball segment and a silver medal in the premium irons segment for the new J36 Cavity Backs. The Hot List is expected to hit newsstands on January 8th.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.

# # #

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Paula Creamer, Charles Howell III, Matt Kuchar and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.