January 16, 2008
New Bridgestone Golf WC Design LC Wedges Offer Unique Finish For Enhanced Feel And Spin
Precision Milled West Coast Design Liquid Copper (LC) Wedges Provide Softest Feel Ever in Bridgestone Line
Covington, Ga. — Bridgestone Golf, headquartered outside Atlanta, GA, introduced today its latest line extension
to the TOUR-proven West Coast Design Wedges. The WC Design LC wedges feature a unique liquid copper finish, designed to
wear-off and accelerate the rusting process, generating more spin over time.
Like their predecessor, through Bridgestone Golf's proprietary C.A.D. design process, the WC Design LC Wedges offer unrivaled
precision shaping, replicating that of many hand-ground TOUR-level wedges. Using this C.A.D. process Bridgestone Golf has
created Variable Bounce Technology. VBT is incorporated into all the wedges in the WC Design series. The VBT sole is created
with less bounce on the heel and toe of the wedges, providing more versatility for opened and closed face shots, and additional
relief from difficult lies.
Different than the previous WC Design Wedges, the new LC series features a CNC milled face for consistency in distance control
and additional spin on shorter shots, especially greenside.
Bridgestone's WC Design Wedges all undergo a precision milling process that cuts more consistently shaped and spaced U-Grooves.
The Milled U-Grooves produce higher and more consistent backspin from all varieties of lies and turf conditions. The Bridgestone
WC Design Wedges are constructed of 8620 mild carbon steel and heat treated for a softer, yet more solid feel at impact.
"The new WC Design LC Wedges are some of the best feeling wedges ever made," said Danny Le, Golf Club Marketing Manager,
Bridgestone Golf, Inc. "The new finish adds some real flare to the cosmetics and also over time will help to generate maximum
spin. As we said when the WC Design wedges were first introduced, not only will the technology in these wedges appeal to
TOUR players, but also to better amateurs, as well."
The WC Design Wedges are available in 52°, 54°, 56° and 60° of loft and come standard with True Temper®
Dynamic Gold® shafts. The clubs also feature Golf Pride® Tour Velvet grips. Custom options for grips and shafts
The Bridgestone Golf WC Design LC Wedges will feature a suggested retail price of $119 per club and will be available at
golf specialty stores and green grass retailers nationwide, beginning April 2008. For more information on the WC Design
series and any other Bridgestone Golf products visit www.bridgestonegolf.com.
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* True Temper, Dynamic Gold and Golf Pride are trademarks of other property of their respective owners.
Editors Note: High-Res images of all new Bridgestone equipment are available upon request.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.