Kempsville Greens Golf Course If you missed today's Bridgestone Ball Fitting Challenge at Kempsville Greens Golf, don't worry! You have another chance tomorrow at Red Wing Lake!
Facebook about 8 hours ago  (published: 04/24 05:03 PM EDT)
Golfing Standard Matt Kuchar winning clubs, RBC Heritage, Bridgestone, WITB: A look at Matt Kuchar's winning clubs from the RBC Heritage#CountCorey #CollegeGolf #GolfWorld #RoyalLiverpool #BuddyAlexander
Facebook about 9 hours ago  (published: 04/24 05:03 PM EDT)
The Hackers Paradise A special gift from Bridgestone Golf for their #THPMC golfers!
Facebook about 9 hours ago  (published: 04/24 05:03 PM EDT)
brian_gaynor #tbt to meeting David Feherty last year at the Bridgestone/Firestone event. #golf #golfer #broadcaster #bridgestone #firestone #gaynorclassics #feherty #davidfeherty
{1} about 10 hours ago  (published: 04/24 05:02 PM EDT)
Jimmy Lewis Boards Keep an eye out for the upcoming issue of Sports Illustrated featuring golf legend Davis Love III on the Jimmy Lewis Striker SUP.
Facebook about 14 hours ago  (published: 04/24 05:02 PM EDT) Make greenside bunker shots routine like Kuchar
Facebook 1 day ago  (published: 04/24 05:02 PM EDT)
t_albrecht15 Got my first hole-in-one today at Grove. #HoleInOne #Golf #GolfIsLife #Bridgestone #E6 #Ping #PingG20
{1} 1 day ago  (published: 04/24 05:01 PM EDT)
saralynn3131 #wcw #paulacreamer #lpga #ijustwannabehalfasgood
{1} 1 day ago  (published: 04/24 05:01 PM EDT)
_chrispierson_ Another beautiful day at the office! #golf #golflife #golfnerd #golfaddict #golfeverything #bridgestone #bridgestonegolf #putter #golfball
{1} 1 day ago  (published: 04/24 05:00 PM EDT)
Delbrook Golf Course The Bridgestone Ball Fitting Challenge is taking place at Delbrook Right now. Stop out before 4:00 and find the ball that fits your game.
Facebook about 11 hours ago  (published: 04/24 01:45 PM EDT)


January 16, 2008

Bridgestone Introduces J36 Hybrid To Enable Players To Shape Shots

Proprietary Weight Management Technology Maximizes Forgiveness;
Square Clubface and Neutral Weighting reduces typical hybrid draw-bias

Covington, Ga. — Today, Bridgestone Golf, headquartered outside Atlanta, GA, introduced its new J36 Hybrid. The J36 Hybrid offers better players the ability to get the ball in the air easier and land it softer, than with traditional long irons; yet, boasts a variety of features to make the club easier to work in any direction.

The J36 Hybrid utility clubs feature Bridgestone's patented weight management technology in the sole of the club head. Through Bridgestone Golf's proprietary C.A.D. process, weight is repositioned by thinning out club head walls. The weight is then applied to two weight pads that are located internally in the sole. The new J36 Hybrid uses a neutral weighting system, creating high-flying, soft landing shots that can be worked in either direction.

In addition, the repositioned weight helps to promote maximum moment-of-inertia resulting in less twisting of the club head at impact, even on mis-hits, offering forgiveness that golfers of any skill level appreciate.

Another distinguishing feature of the J36 Hybrids is their Progressive Leading Edge design. The series features four different lofts. As loft increases throughout the series, the leading edge gets progressively sharper to prevent the skipping off turf typically associated with higher lofted hybrid clubs. To inspire confidence at address, the face height gets deeper and the width of the sole wider as lofts increase.

"Many better players have been hesitant to adopt a hybrid in their bag, because they feel that they don't have the ability to work the ball like they do with a long iron," said Danny Le, Golf Club Marketing Manager, Bridgestone Golf. "With the J36 Hybrids we've created a club that is easy to get airborne, and still gives the player the option of shaping his shots in any direction, if necessary."

The J36 Hybrids are constructed from 17-4 stainless steel and are available in 16°, 19°, 22° and 25° lofts. The J36 Hybrids come standard with an Aldila® VS Proto-BR 80 Hybrid shaft for greater launch angle and increased carry distance. Custom options for grips and shafts are available.

The Bridgestone Golf J36 Hybrids will feature a suggested retail price of $179 (graphite) per club and will be available at golf specialty stores and green grass retailers nationwide, beginning April 2008. For more information on the J36 series and any other Bridgestone Golf products visit

# # #

* Aldila and Golf Pride are trademarks of other property of their respective owners.

Editors Note: High-Res images of all new Bridgestone equipment are available upon request.

# # #

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit