January 16, 2008
Bridgestone Introduces J36 Hybrid To Enable Players To Shape Shots
Proprietary Weight Management Technology Maximizes Forgiveness;
Square Clubface and Neutral Weighting reduces typical hybrid draw-bias
Covington, Ga. — Today, Bridgestone Golf, headquartered outside Atlanta, GA, introduced its new J36 Hybrid. The J36
Hybrid offers better players the ability to get the ball in the air easier and land it softer, than with traditional long
irons; yet, boasts a variety of features to make the club easier to work in any direction.
The J36 Hybrid utility clubs feature Bridgestone's patented weight management technology in the sole of the club head. Through
Bridgestone Golf's proprietary C.A.D. process, weight is repositioned by thinning out club head walls. The weight is then
applied to two weight pads that are located internally in the sole. The new J36 Hybrid uses a neutral weighting system,
creating high-flying, soft landing shots that can be worked in either direction.
In addition, the repositioned weight helps to promote maximum moment-of-inertia resulting in less twisting of the club head
at impact, even on mis-hits, offering forgiveness that golfers of any skill level appreciate.
Another distinguishing feature of the J36 Hybrids is their Progressive Leading Edge design. The series features four different
lofts. As loft increases throughout the series, the leading edge gets progressively sharper to prevent the skipping off
turf typically associated with higher lofted hybrid clubs. To inspire confidence at address, the face height gets deeper
and the width of the sole wider as lofts increase.
"Many better players have been hesitant to adopt a hybrid in their bag, because they feel that they don't have the ability
to work the ball like they do with a long iron," said Danny Le, Golf Club Marketing Manager, Bridgestone Golf. "With the
J36 Hybrids we've created a club that is easy to get airborne, and still gives the player the option of shaping his shots
in any direction, if necessary."
The J36 Hybrids are constructed from 17-4 stainless steel and are available in 16°, 19°, 22° and 25° lofts.
The J36 Hybrids come standard with an Aldila® VS Proto-BR 80 Hybrid shaft for greater launch angle and increased carry distance.
Custom options for grips and shafts are available.
The Bridgestone Golf J36 Hybrids will feature a suggested retail price of $179 (graphite) per club and will be available
at golf specialty stores and green grass retailers nationwide, beginning April 2008. For more information on the J36 series
and any other Bridgestone Golf products visit www.bridgestonegolf.com.
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* Aldila and Golf Pride are trademarks of other property of their respective owners.
Editors Note: High-Res images of all new Bridgestone equipment are available upon request.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.