September 29, 2008
Bridgestone's New Adds Complete Versatility to The Most Unique Distance-Performance Line in The Industry
Newest Addition to e+ Series Promises More Penetrating Ball-Flight for More Distance
Covington, Ga. — Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program (www.bridgestonegolf.com/product/ball-fitting), announced today that it has rounded out its e+ series distance
performance line of balls with the e7+, a ball designed for those with a high-to-medium
ball flight that desire a more penetrating trajectory for increased distance.
"We have the most complete offering of any golf ball lineup in the industry because we believe one size doesn't fit all,
when it comes to balls," said Dan Murphy, Senior Director of Marketing - Bridgestone Golf, Inc. "Our innovative solutions
when combined with our ball-fitting diagnostic tool assure that we're putting a player into the best possible ball for their
game. The e7+ is designed to allow players hitting it too high, or that already have optimal launch conditions, the ability
to gain more distance off the tee."
With its new construction, the e7+ offers golfers high-speed distance, multi-layer performance and the accuracy and consistency
of seamless cover technology.
The new e7+ is a three-piece surlyn construction ball featuring a larger High Speed Gradational Compression Energy Core
that when combined with the thinner Initial Velocity Booster (IVB) Inner Cover provides increased ball speed resulting in
unparalleled distance. The Surlyn 330 seamless dimple design cover provides optimal trajectory and consistent ball flight
on all shots.
"The e6+ was designed to help players who want to reduce their sidespin to lessen hooks and slices; The e5+ was designed
for players with a low ball flight who need increased backspin to produce a more optimum trajectory for increased distance;
the next natural progression was to offer increased distance to those players who needed a more penetrating ball flight,"
said Brandon Sowell, Golf Ball Marketing Manager - Bridgestone Golf, Inc. "The e7+ is the perfect complement to our other
distance-performance balls that all offer tremendous technology at a great price."
The e7+ will feature a street price of $26.99 per dozen (suggested retail price of $38 per dozen) and will be available
at golf specialty stores and green grass retailers nationwide, beginning October 6th, 2008.
For more information on the entire Bridgestone Golf ball line and how to determine which ball is right for your game, visit
www.bridgestonegolf.com or attend a Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting
schedule can be accessed at www.bridgestonegolf.com/product/ball-fitting.
# # #
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.