February 2, 2009
B330-RX Takes Home Top Equipment Honors at ING Awards
First Ever Tour-Level Ball for Amateur Swing Speeds Recognized for Ingenuity
Covington, Ga. - At the 2009 PGA Merchandise Show in Orlando, Florida, the International Network of Golf presented
Bridgestone Golf with the ING Industry Honors Award for the Product Ingenuity - Market Leaders category, recognizing the
TOUR B330-RX as the most innovative golf product of 2008.
The B330-RX, which has created a new category of golf ball, has taken the golf world by storm, achieving the third highest
market share of any current golf ball in the industry in just a few short months. The B330-RX is the first ever Tour-level
golf ball designed specifically to work for average amateur swing speeds, maximizing distance and control off the tee, with
great greenside performance.
"We've known for a while just how good of a ball the B330-RX is, but it is rewarding to see other industry leaders taking
note, as well," said Dan Murphy, Senior Director of Marketing - Bridgestone Golf, Inc. "We're thankful to the ING for their
unbiased review of the products submitted for this honor, and we hope that this award will bring even more consumer attention
to the fact that the B330-RX is a great fit for many skilled amateurs who have moderate swing speeds."
Called by some, the "Academy Awards of the golf industry," the ING Industry Honors program is conducted by the non-profit
International Network of Golf to recognize outstanding achievement in the golf business.
For more information on the B330-RX and the entire 2009 Bridgestone Golf line, visit www.bridgestonegolf.com.
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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.