July 24, 2009
Trevino is Back and Booming it!
Bridgestone Welcomes One Of Golf's All-Time Legends To The Team
Covington, Ga. - Bridgestone Golf is proud to announce that the company has reached an agreement with 6-time major
champion Lee Trevino to endorse the company's popular TOUR B330-RX golf ball. As part of the arrangement, Trevino will play
the B330-RX in all professional and exhibition appearances this year, and will star in an upcoming ad with Fred Couples.
Trevino, widely recognized as one of the greatest golfers of all time, won 29 times on the PGA TOUR (including 2 U.S. Opens,
2 British Opens and 2 PGA Championships) and 29 times on the Champions Tour throughout a storied career that spanned four
decades.
Introduced in fall of 2008, the Bridgestone Golf TOUR B330-RX is the first ever tour performance golf ball designed for
Amateur swing speeds.
"This spring, I was playing a round with some friends and stumbled across the B330-RX on the course," said Trevino. "It
was like love at first strike. I couldn't believe how far I hit the ball and neither could my playing partners. Not only
did this baby go off the tee, but also the performance on and around the greens was pure tour. It was then that I realized
that I had found the Holy Grail of golf balls."
Trevino Teams Up With Couples in New Fan Mail Spot
Since the beginning of 2009, Bridgestone Golf's fan mail TV ad campaign has been delighting golfers throughout North America.
Recently, Trevino joined long time Bridgestone Tour Team member Fred Couples at Robert Trent Jones Golf Club in Manassas,
VA, to film the newest spot. In the new spot, Trevino pairs up with Fred Couples to tell his story about how he came across
the B330-RX and what it has meant to his game. The spot also features a cameo by two lucky consumers who had their fan mail
letters chosen as part of Bridgestone Golf's "tell us your story" on-line testimonial campaign. Jim Ward and Vic Williams
spent the day hanging out with Trevino and Couples and can be seen as extras in Trevino's foursome. The spot is set to break
during Buick Open coverage on The Golf Channel on July 30th.
"The way all of this came together is still amazing when I think about it," said Dan Murphy, Senior Director of Marketing
- Bridgestone Golf, Inc. "After Lee found the B330-RX he came to us and wanted to order some balls for a Boy Scout Tournament
he was involved in because he was so impressed with how well they performed for moderate swing speeds. In hearing Lee tell
his story, we thought it was perfect for an ad. One thing led to another, and now here we are, proud to be associated with
one of the greatest and most recognizable golfers of all time."
To see an early sneak preview of the new B330-RX fan mail ad, visit
http://www.youtube.com/user/bridgestonegolfinc
For more information on the entire Bridgestone Golf TOUR Team, visit http://www.bridgestonegolf.com
# # #
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Paula Creamer,
Brandt Snedeker, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
