Bill, Ponte Vedra Beach, Florida True Balance Putters Product Comment. Hello Bridgestone Golf. Just took my DT-01 True Balance Putter with the oversized grip to the golf course and practiced on the putting green for about 30 minutes. Was making everything. Took it to the golf course for 9 holes, shot 33 with a total of 12 putts. The putter looks great, feels great and is almost impossible to decelerate. I have played golf for over 50 years and this is the best putter I have ever had in the bag. Goodbye Scotty Cameron, hello Bridgestone Golf. The putter is pure gold and once folks get a chance to give it a try it will sell itself. Thanks Bridgestone Golf.
product about 10 hours ago  (published: 04/18 11:13 PM EDT)
AWedgeButton Selfie with @BrandtSnedeker Ryder Cup bag at the Golf Club of Tennessee! #prettycool
Twitter about 11 hours ago  (published: 04/18 11:12 PM EDT)
jaybruce3 @bridgestonegolf some of the best clubs I have ever swung!!!!
Twitter about 11 hours ago  (published: 04/18 11:12 PM EDT)
Fred Gillum I had a really good day at the Champions Tour event at the TPC Sugarloaf. Even in the rain! It was a much needed diversion...going back to the final round on Sunday! Go Freddy Couples...or John Cook or Kenny Perry or....Jay Haas or....
Facebook about 12 hours ago  (published: 04/18 11:12 PM EDT)
Mr_Hufflebuff Played a Bridgestone for the first time and shot 82 at sandcreek, I like that ball. I gave @lukeg88 crap forever for hitting Bridgestone.
Twitter about 12 hours ago  (published: 04/18 11:12 PM EDT)
GP Golf Watching Matt Kuchar last week was extremely impressive. Very straight hitter, great short game and a swing that repeats on something called the inner circle....very few golfers get on and stay on the inner circle. Kuch manages to do so more often than he has one of the best coaches in golf to help him in Chris O'connell.
Facebook about 12 hours ago  (published: 04/18 11:11 PM EDT)
RBC_Heritage In this case…yes RT @KennedyFarris: Are selfies proper golf etiquette?? @BrandtSnedeker #RBCHeritage #TeamRBC
Twitter about 15 hours ago  (published: 04/18 11:09 PM EDT)
DAHammz The new Bridgestone counter- counterbalanced putter. Balances on its own
Twitter about 15 hours ago  (published: 04/18 11:09 PM EDT)
RealJebJoiner Fred couples
Twitter about 15 hours ago  (published: 04/18 11:09 PM EDT)
Jeff, Rogers, AR Bridgestone Golf Fan Mail. I've been playing golf for approx. 25 years. I have played a Titleist Pro V1 more than any other ball in the past. The local Academy Sports had a sale on the Bridgestone TOUR B330-S balls. Some of the guys in my golf group play Bridgestones, so I thought I would give them a try and purchased a dozen. That, and I honestly do enjoy the commercials! The next day, April 16, 2014, I broke them out for our usual Wednesday evening game. Hole 13, par 3, 173 yds. I hit a smooth high draw with a 7 iron, landed approx. 4 inches in front of the cup and disappeared. That was the FIRST hole in one that I have ever had in my life! I was beginning to believe that I would never have one. I retired the ball and picked up a skin after the round. I am a believer in the TOUR B330-S, and they will now be a regular companion with me on my future rounds! Thanks Bridgestone for helping me get my first ace!
product about 21 hours ago  (published: 04/18 10:16 AM EDT)


October 2, 2009

Bridgestone Delivers Improved Trajectory With The New e-Series Distance Performance Balls

New e-Series Balls Reflect Consumers' Demands for Different Solutions for Different Players

Covington, GA - Today's golfing consumers have become more aware that their golf ball choice can greatly impact their performance. Selecting a ball based on what a Tour player uses or simply because of lowest price is becoming a thing of the past for serious players. Whether a reflection of social and traditional media, reader education efforts or the rise of ball-fittings, today's golf ball buyers care more, ask more and know more about their golf balls than ever before. Ask Bridgestone Golf. After 40,000 ball-fittings and innumerable encounters with golfing consumers-on golf courses, at trade shows and through the web-Bridgestone Golf has collected a vast resource of data on average amateurs' golf swings and has developed a product line that maximizes their strengths and minimizes their weaknesses-that makes the game more enjoyable and, most importantly, that helps players score better!

Targeting the average amateur player, Bridgestone is bringing updates to its award winning e-Series line focused on optimizing trajectory to improve distance and accuracy.

One group of golfers that needs help are those who struggle with hitting their shots too low and need a higher ball flight for added carry. The new e5 golf ball uses its unique 2-piece urethane cover construction to help golfers who have a desire to add more height to their shot trajectory. For the 2010 model, Bridgestone Golf has incorporated a 326 dimple pattern with shallower and larger dimples, producing a higher trajectory than its predecessor. In addition, the new e5 has a large gradational compression core and soft TOUR caliber urethane cover. The result – longer distance off the tee with exceptional spin control on and around the greens.

The most common trajectory flaw throughout the spectrum of golfers Bridgestone has tested has been slices and hooks, caused by excess sidespin. The 2010 version of the e6 golf ball employs a newly enhanced Anti-Side Spin Inner Layer that kills excess spin for an even straighter and longer flight. The Anti-Side Spin Inner Layer is comprised of a brand new Bridgestone formulation that offers a combination of high resilience and low compression, like never before available. Already the most popular model of the e series due to its forgiveness on off-center hits, this latest version of the e6 will bring even greater accuracy to help players lower their scores. In addition, Bridgestone has made the softest multi-layer golf ball on the market even softer, reducing its compression by 8%. The softer feel is best appreciated on chips and pitches around the green and on putts.

For those players who need a slightly lower trajectory or perhaps already have an ideal trajectory but are seeking longer distance, the new e7 golf ball fits the bill. The new e7 also benefits from a new proprietary Bridgestone Inner Layer formulation that makes the ball 5% firmer. This new Velocity Increasing Inner Layer along with a new higher speed Gradational Compression Core combine to create a more piercing flight and better wind resistance – resulting in even deeper distance off the tee.

"In talking with retailers over the past year, it is evident that Bridgestone's message of choosing your ball based on performance rather than what a Tour player uses has really resonated with golfers," said Brandon Sowell, Marketing Manager – Golf Balls, Bridgestone Golf, Inc. "At the forefront of those efforts is Bridgestone's desire to educate golfers how to select the best ball for their game through ball-fitting. The entire e-series evolved from our learning about where players needed help in terms of ball-flight optimization. In the new e-series line we've made some significant modifications to make the balls even better at what they're designed to do. As a company, we plan to continue to invest in and improve our ball-fitting program as it has proven to be a valuable service for amateur players and also an incredible resource for new product development efforts."

The new e-series balls will be available at golf specialty stores and green grass retailers on November 1st, 2009 and will feature a street price of $26.99 per dozen (MSRP - $38 per dozen).

For more information on the new e5, e6 and e7 visit

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit