October 2, 2009
Bridgestone Delivers Improved Trajectory With The New e-Series Distance Performance Balls
New e-Series Balls Reflect Consumers' Demands for Different Solutions for Different Players
Covington, GA - Today's golfing consumers have become more aware that their golf ball choice can greatly impact their
performance. Selecting a ball based on what a Tour player uses or simply because of lowest price is becoming a thing of
the past for serious players. Whether a reflection of social and traditional media, reader education efforts or the rise
of ball-fittings, today's golf ball buyers care more, ask more and know more about their golf balls than ever before. Ask
Bridgestone Golf. After 40,000 ball-fittings and innumerable encounters with golfing consumers-on golf courses, at trade
shows and through the web-Bridgestone Golf has collected a vast resource of data on average amateurs' golf swings and has
developed a product line that maximizes their strengths and minimizes their weaknesses-that makes the game more enjoyable
and, most importantly, that helps players score better!
Targeting the average amateur player, Bridgestone is bringing updates to its award winning e-Series line focused on optimizing
trajectory to improve distance and accuracy.
One group of golfers that needs help are those who struggle with hitting their shots too low and need a higher ball flight
for added carry. The new e5 golf ball uses its unique 2-piece urethane cover construction to help golfers who have a desire
to add more height to their shot trajectory. For the 2010 model, Bridgestone Golf has incorporated a 326 dimple pattern
with shallower and larger dimples, producing a higher trajectory than its predecessor. In addition, the new e5 has a large
gradational compression core and soft TOUR caliber urethane cover. The result – longer distance off the tee with exceptional
spin control on and around the greens.
The most common trajectory flaw throughout the spectrum of golfers Bridgestone has tested has been slices and hooks, caused
by excess sidespin. The 2010 version of the e6 golf ball employs a newly enhanced Anti-Side Spin Inner Layer that kills
excess spin for an even straighter and longer flight. The Anti-Side Spin Inner Layer is comprised of a brand new Bridgestone
formulation that offers a combination of high resilience and low compression, like never before available. Already the most
popular model of the e series due to its forgiveness on off-center hits, this latest version of the e6 will bring even greater
accuracy to help players lower their scores. In addition, Bridgestone has made the softest multi-layer golf ball on the
market even softer, reducing its compression by 8%. The softer feel is best appreciated on chips and pitches around the
green and on putts.
For those players who need a slightly lower trajectory or perhaps already have an ideal trajectory but are seeking longer
distance, the new e7 golf ball fits the bill. The new e7 also benefits from a new proprietary Bridgestone Inner Layer formulation
that makes the ball 5% firmer. This new Velocity Increasing Inner Layer along with a new higher speed Gradational Compression
Core combine to create a more piercing flight and better wind resistance – resulting in even deeper distance off the tee.
"In talking with retailers over the past year, it is evident that Bridgestone's message of choosing your ball based on performance
rather than what a Tour player uses has really resonated with golfers," said Brandon Sowell, Marketing Manager – Golf Balls,
Bridgestone Golf, Inc. "At the forefront of those efforts is Bridgestone's desire to educate golfers how to select the best
ball for their game through ball-fitting. The entire e-series evolved from our learning about where players needed help
in terms of ball-flight optimization. In the new e-series line we've made some significant modifications to make the balls
even better at what they're designed to do. As a company, we plan to continue to invest in and improve our ball-fitting
program as it has proven to be a valuable service for amateur players and also an incredible resource for new product development
The new e-series balls will be available at golf specialty stores and green grass retailers on November 1st, 2009 and will
feature a street price of $26.99 per dozen (MSRP - $38 per dozen).
For more information on the new e5, e6 and e7 visit www.bridgestonegolf.com
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.