January 27, 2010
Bridgestone Extends Leadership In Dynamic New Golf Ball Category With First Ever Tour Performance Series Designed for Amateur Swing Speeds
Research from 50,000+ Ball-Fittings Yields New B330-RX and B330-RXS Balls
Covington, Ga. - For the past 3 years, Bridgestone has successfully educated golfers on how to choose a ball based
on their swing characteristics - demonstrating tangible results through their innovative ball-fitting program. Having conducted
more than 50,000 amateur ball-fittings, Bridgestone Golf helped many golfers discover the importance of matching the right
ball to each player’s game. After collecting and analyzing swing data from a cross section of golf consumers, Bridgestone
discovered a need for a ball that offered tour-level performance around the greens, yet was engineered to optimize distance
off the tee for a moderate swing speed. Thus the B330-RX was born and an entire new category was created - Tour Performance
Balls for Amateur Swing Speeds. The B330-RX was one of the most successful golf ball introductions in the history of the
game. In 2010 Bridgestone will expand that offering with the new B330-RX and the
B330-RXS creating the first TOUR performance SERIES designed for amateur swing speeds.
The new TOUR B330-RX boasts a 7% softer core with a reformulated mantle that further
reduces excess spin, resulting in straighter, more precise shots. With its Very SOFT gradational compression core, the ball
is even more easily compressed for longer distance and great feel. The new core combined with B330-RX's new Ionomer Inner
Cover provides an increase in velocity and reduction in sidespin with the driver and long irons. As was the case with its
award winning predecessor, the new B330-RX not only offers unparalleled distance
performance, but the 330 Seamless Dimple-design urethane cover also ensures Tour caliber greenside spin and control, with
a consistent trajectory players can count on.
"The original TOUR B330-RX was the first ever golf ball to deliver tour-like performance for amateur swing speeds," said
Brandon Sowell, Golf Ball Marketing Manager - Bridgestone Golf, Inc. "Consumers loved it and we quickly realized this was
a product that golfers had been waiting for. After 50,000 consumer ball-fittings, we discovered that there was still an
opportunity for improving amateur swing speed players' performance, so our scientists pushed technology even further, delivering
the new B330-RX, with better distance and accuracy off the tee and remarkable
feel on and around the greens. The new B330-RX promises to be a big hit with those
consumers who've already come to trust Bridgestone to deliver a tour level ball designed for them."
Rounding out the TOUR performance SERIES designed for amateur swing speeds is the new 3-piece, urethane
B330-RXS – giving Bridgestone the softest multi-layer urethane series on the market. The new
B330-RXS fits moderate-swing speed players – less than 105 mph - who demand a slightly softer feel and more
spin control. The B330-RXS features a SOFT urethane cover for higher spin control and
enhanced feel on and around the greens. In addition, the slightly softer core and mantle formulation help to generate reduced
spin off the tee for great distance performance.
"Just like our PGA TOUR pros, amateur players with swing speeds less than 105 mph have different preferences when it comes
to golf ball choice," said Sowell. "Some prefer a ball with a slightly firmer feel, while others demand a softer feel and
more spin. With the addition of the B330-RXS to our line, we now have the most complete
series of ball choices for amateur golfers looking for tour performance."
The new new B330-RX and B330-RXS will be available
at golf specialty stores and green grass retailers on March 1st, 2010 and will feature a street price of $42.99
per dozen (MSRP - $56 per dozen).
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.