June 10, 2010
Bridgestone Provides Golfers With Another Way To 'B-FIT' For The Right Ball For Their Game
#1 Ball-Fitter In Golf Takes Consumer Education To New Level With First of Its Kind Live Chat Service
Covington, Ga. - As Bridgestone Golf nears 70,000 consumers fit by its Bridgestone Challenge – launch monitor based
ball-fitting system, the company is once again demonstrating its penchant for innovation, introducing the first ever web
based live-chat golf equipment consultation service – B-FIT. B-FIT is free and allows golfers to participate in a 2-way,
one-on-one chat with Bridgestone's expert ball-fitting technicians. Through B-FIT, golfers have the ability to tap-into
the Bridgestone ball-fitting experts' incredible depth of knowledge right from their computer.
Bridgestone's B-FIT service is the first service offered by a golf equipment manufacturer in which consumers have a direct,
yet secure way, to consult with fitting experts through a web portal. Instead of answering a few questions via survey and
receiving a ball recommendation, B-FIT employs much more of a consultative approach.
"We've fit nearly 70,000 golfers through the Bridgestone Challenge, yet we recognize that not all golfers are able to get
out to one our events, so web based consultation plays an increasingly important role in educating golfers about what ball
is best for their game," said Dan Murphy – Vice President of Marketing, Bridgestone Golf, Inc. "B-FIT will allow us to help
golfers by digging deep into their swing characteristics, current challenges and preferences and then use that info to point
them in the direction of a golf ball that can help maximize their performance."
B-FIT has been available in a test phase and has already served several thousand golfers on www.bridgestonegolf.com. The
service will officially launch June 11th.
To experience B-FIT yourself, visit www.bridgestonegolf.com/bfit.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.