September 27, 2010
Bridgestone Incorporates Material Innovation in New B330 Balls for Longer Distance and Same Great Feel
New Proprietary Mantle Layer Material Benefits Kuchar in Career Year on PGA TOUR
COVINGTON, GA - Bridgestone Golf, the #1 ball-fitter in golf, is set to unveil
the latest versions of its popular B330 series of Tour performance golf balls, featuring
a proprietary new material used in the dual mantle construction. Scheduled to hit
retailers' shelves later this Fall, the 2011 version of the
TOUR B330 and TOUR B330-S golf
balls will offer high swing speed players more distance off the tee and the same
great spin and feel that better golfers have become accustomed to with Bridgestone.
TOUR B330 and TOUR B330-S
The 2011 versions of the Bridgestone Golf TOUR B330
and B330-S get a power boost as a result
of Bridgestone's new RD10 resin mantle layers. Bridgestone engineers
created RD10 by subdividing the constituent of high repulsion, which
increased the material density and resulted in higher initial velocity and an overall
softening of the mantle layers.
The new RD10 material is currently in play on the PGA TOUR in the presence
of Ryder Cup rookie Matt Kuchar. Kuchar is the first
player on the Bridgestone Tour team to benefit from the new RD10 mantle
layer material, currently using a TOUR prototype version of the new
B330-S that has helped improve his driving distance while maintaining tremendous
spin and feel on the greens. In addition, the new DUAL MANTLE design scientifically
engineered to promote quicker restoration at impact, results in faster rebound and
reduced spin at tour-level swing speeds. By further reducing the spin-off of the
longer clubs in the bag (driver, fairway metals, hybrids and long irons), the 2011
B330 series provides better wind piercing performance than ever before. In addition,
Bridgestone's modified Gradational Hardness Layering, from the center of the core
to the outer mantle allows for the smoothest and most efficient power transition
of any Tour ball, ever. This means booming distance and superior accuracy off of
longer clubs.
"With the new B330 family of balls we're letting better players know that it's OK
to be long," said Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc.
"We've heard our high-swing speed customers loud and clear, and the overwhelming
majority still want one thing in their golf balls, more distance. According to
a recent consumer survey we conducted, golfers are very pleased with our balls'
spin performance around the greens. The thing every golfer wanted was more length.
With all the industry spin on the new grooves out there right now, we think it is
important that someone let golfers know what is really going to improve their scores
- better length and accuracy. Neither of which comes from creating more spin."
Like their predecessors, the new B330 and
B330-S will feature a SOFT Urethane 330-dimple
design seamless cover for the ultimate in piercing consistent flight, and tour-level
spin and control on the greens. However, for 2011, the
TOUR B330-S dimple pattern will be redesigned to compensate for its softer
cover and compression, and slightly higher driver spin that comes as a result. Bridgestone
engineers have created a new shallower 330-dimple pattern with modified dimple spacing
designed to reduce up-shoot spin, creating a flatter trajectory and wind performance
consistent with that of the B330. In addition,
the new dimple pattern fosters a shallower landing angle on tee-shots for more fairway
roll.
Optimized for players with swing speeds greater than 105 mph, the 2011
TOUR B330 and TOUR B330-S golf
balls feature a street price of $42.99 per dozen (suggested retail price of $56
per dozen) and will be available November 1st at golf specialty stores
and green grass retailers nationwide.
For more information on the entire Bridgestone Golf ball line and how to determine
which ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone
Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule
can be accessed at www.bridgestonegolf.com/fitting/schedule.
If you cannot get out to a ball-fitting, chat live with one of our expert ball-fitting
technicians via Bridgestone's free B-FIT service by visiting www.bridgestonegolf.com/bfit.
# # #
Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
