January 21, 2011
Bridgestone Brings Golfers Worldwide First Ever 'Inside the Ropes' Look at PGA Merchandise Show
COVINGTON, GA — For the first time ever in the 57-year history of the
PGA Merchandise Show, consumers will be able to experience what's going on live
in an exhibitor's booth. Bridgestone Golf, the #1 ball-fitter in golf, will
stream live video from its booth so consumer golf fans worldwide can participate
directly in the excitement of the golf industry's biggest tradeshow. The annual
gathering of golf's greatest product development and business minds in Orlando,
FL, has served as the launching pad for some of the most famous product introductions
in the history of the game, but until now consumers have only been able to enjoy
the show through media coverage or information passed on to them from their PGA
professionals who attended.
Beginning Thursday, January 27th at 8:30 a.m. and through the end of the show on
Saturday, January 29th, Bridgestone Golf will provide an up-close look inside its
booth at live ball-fittings, live Q&A sessions with professional golf stars
Matt Kuchar and
and a live Skype-powered Q&A with
recently named 2012 U.S Ryder Cup Captain and the newest member of the Bridgestone
Golf Tour Team, Davis Love III. Bridgestone Golf will also offer a complementing
live social media feed on the live stream page. Golf fans can join the conversation
by directing comments to #1BallFitter using their Twitter or Facebook accounts.
"The PGA Show is always one of golf's biggest events every year, and until now the
general public hasn't had an opportunity to experience an unedited no-holds barred
look at what goes on," said Dan Murphy, Vice President of Marketing - Bridgestone
Golf, Inc. "We hope that by providing this window into what's happening all week
at the Bridgestone booth, golf fans will experience something new and exciting that
whets their appetites for the upcoming playing season."
To access Bridgestone's live stream beginning Thursday, January 27th at 8:30 a.m.
and to see a schedule of celebrity appearances and other special events at the Bridgestone
booth go to www.bridgestonegolf.com/media/bsglive/pga-show.
For more exciting Bridgestone Golf content join the Boom Club at www.bridgestonegolf.com/boomclub
and follow us on Facebook and Twitter.
# # #
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.