January 26, 2011
Bridgestone Incorporates Material Innovation in New B330 Balls for Longer Distance and Same Great Feel
New Proprietary Mantle Layer Material Benefits Kuchar in Career Year on PGA TOUR
COVINGTON, GA — Bridgestone Golf, the #1 ball-fitter in golf, has unveiled
the latest versions of its popular B330 series of Tour performance golf balls, featuring
a proprietary new material used in the dual mantle construction. First debuting in Fall of 2010,
the 2011 version of the TOUR B330 and TOUR B330-S golf balls
now offer high swing-speed players more distance off the tee and the
same great spin and feel that better golfers have become accustomed to with Bridgestone.
TOUR B330 and TOUR B330-S
The 2011 versions of the Bridgestone Golf TOUR B330 and B330-S get a power boost
as a result of Bridgestone's new RD10 resin mantle layers. Bridgestone
engineers created RD10 by subdividing the constituent of high repulsion,
which increased the material density and resulted in higher initial velocity and
an overall softening of the mantle layers.
The new RD10 material is currently in play on the PGA TOUR in the presence
of Ryder Cup rookie Matt Kuchar. Kuchar is the first player on the Bridgestone Tour
team to benefit from the new RD10 mantle layer material, currently using
a TOUR prototype version of the new B330-S that has helped improve his driving distance
while maintaining tremendous spin and feel on the greens. In addition, the new DUAL
MANTLE design scientifically engineered to promote quicker restoration at impact,
results in faster rebound and reduced spin at tour-level swing speeds. By further
reducing the spin off of the longer clubs in the bag (driver, fairway metals, hybrids
and long irons), the 2011 B330 series provides better wind piercing performance
than ever before. In addition, Bridgestone's modified Gradational Hardness Layering,
from the center of the core to the outer mantle allows for the smoothest and most
efficient power transition of any Tour ball, ever. This means booming distance and
superior accuracy off of longer clubs.
"With the new B330 family of balls we're letting better players know that it's OK
to be long," said Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc.
"We've heard our high-swing speed customers loud and clear, and the overwhelming
majority still want one thing in their golf balls, more distance. According to a
recent consumer survey we conducted, golfers are very pleased with our balls' spin
performance around the greens. The thing every golfer wanted was more length. With
all the industry spin on the new grooves out there right now, we think it is important
that someone let golfers know what is really going to improve their scores - better
length and accuracy. Neither of which comes from creating more spin."
Like their predecessors, the new B330 and B330-S will feature a SOFT Urethane 330-dimple
design seamless cover for the ultimate in piercing consistent flight, and tour-level
spin and control on the greens. However, for 2011, the TOUR B330-S dimple pattern
will be redesigned to compensate for its softer cover and compression, and slightly
higher driver spin that comes as a result. Bridgestone engineers have created a
new shallower 330-dimple pattern with modified dimple spacing designed to reduce
up-shoot spin, creating a flatter trajectory and wind performance consistent with
that of the B330. In addition, the new dimple pattern fosters a shallower landing
angle on tee-shots for more fairway roll.
Optimized for players with swing speeds greater than 105 mph, the 2011 TOUR B330
and TOUR B330-S golf balls feature a street price of $42.99 per dozen (suggested
retail price of $56 per dozen) and are available now at golf specialty stores and
green grass retailers nationwide.
For more information on the entire Bridgestone Golf ball line and to determine
which ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone
Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule
can be accessed at www.bridgestonegolf.com/product/ball-fitting/schedule/us.
If you cannot get out to
a ball-fitting, chat live with one of our expert ball-fitting technicians via Bridgestone's
free B-FIT service by visiting www.bridgestonegolf.com/bfit, or by calling 1-877-411-BFIT.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.