Amon, Los Angeles, CA Bridgestone Golf Fan Mail. I was fortunate to receive a trial set of the Bridgestone B330-S balls from The Hackers Paradise & Bridgestone for testing. I have played some of the best golf I never thought I was capable of with the combination of this ball and my clubs. My best shot came on a par 5 575 yard hole where I hit a 362 yard drive. Carried maybe 346 and rolled out the rest of the way. Then on another par 3, I hit a solid drive on the green and saw the ball roll back better than I had ever thought was capable of. Amazing Ball!
product about 14 hours ago  (published: 04/22 05:14 PM EDT)
bridgestonegolf RT@JFrickeGolf: Got some of the new BSG putters yesterday. Look, feel & roll it incredible! One of the best looking putters I've seen lately
Twitter 1 day ago  (published: 04/21 01:46 PM EDT)
originalgolfblog Congrats to Matt Kuchar on his 7th career @pgatour win! #rbcheritage #golf #pgatour #mattkuchar #rbc #pga #kuch #bridgestone #winner #champ
{1} 2 days ago  (published: 04/21 11:48 AM EDT)
bridgestonegolf @weymouthharrier We'd love for #e6 to be a part of your game! Chat here with our BFIT team about best ball for you: http://t.co/6UiShfs9Zc
Twitter 1 day ago  (published: 04/21 10:46 AM EDT)
Bobby, Portsmouth, OH Bridgestone Golf Fan Mail. I am a recreational player who loves to play the Bridgestone e6 ball. I am absolutely ecstatic that the product is made right here in the USA. Thank you Bridgestone for making our nation better and for making such great golf products!!!
product 1 day ago  (published: 04/21 10:42 AM EDT)
bridgestonegolf Kuchar's B330-S ball was made at our GA factory, just 251 miles from where he holed out the winning shot yesterday! http://t.co/ktHDPzsz2Q
Twitter 1 day ago  (published: 04/21 10:36 AM EDT)
bridgestonegolf RT@aneelb: Congrats Kuchar on winning the @RBCHeritage! Proud to have him as @Workday ambassador. Cc @PGATOUR @bridgestonegolf @GreyGoose
Twitter 2 days ago  (published: 04/20 06:52 PM EDT)
bridgestonegolf RT@RBC_Heritage: Matt Kuchar, it's time for the Tartan Jacket! Kuchar is the 2014 #RBCHeritage Champion.
Twitter 2 days ago  (published: 04/20 05:52 PM EDT)
bridgestonegolf Congratulations to Matt Kuchar, winner of the 2014 @RBC_Heritage! #Kuuuuuuuch #BoomIt
Twitter 2 days ago  (published: 04/20 05:32 PM EDT)
bridgestonegolf What a birdie finish #Kuuuuuuuuch!
Twitter 2 days ago  (published: 04/20 04:56 PM EDT)
B-FIT

PRESS RELEASE

January 26, 2011

New Bridgestone e-Series Balls are Engineered for Distance-Performance Customized to Golfers' Specific Needs

New Proprietary Dual Dimple Technology Boosts Yardage

COVINGTON, GABridgestone Golf, the #1 ball-fitter in golf, is set to unveil the latest versions of its popular e-Series distance performance golf balls, all featuring a proprietary new Dual Dimple Technology for added pop off the tee, while affording golfers clear choices that complement their games. Similar to the way an aircraft uses different parts of the wing at different angles during takeoff and landing, the engineers at Bridgestone have designed a golf ball to take advantage of different areas of its cover, optimizing aerodynamics at launch and during descent. Bridgestone's new Dual Dimple Technology features a deeper inside dimple specifically geared to help increase thrust power at launch, and an exterior dimple to help promote a shallower landing angle for more rollout. The result is improved distance performance across the board, while each of the e-Series balls continue to deliver specific performance properties that address a golfer's ball-flight tendencies.

e5

Featuring its industry only 2-piece, urethane cover construction that golfers have grown to love, the new e5 is geared more towards those players who are tired of distance golf balls letting them down around the green. The e5 delivers prodigious distance off the tee for those with moderate swing speeds, while still providing the ultimate in soft feel and spin around the greens, as a result of its larger gradational compression core and soft TOUR caliber urethane. The new e5 features Bridgestone's exciting new Dual Dimple Technology designed cover, offering more distance than ever before.

e6

The e6 is Bridgestone's most popular ball in the distance performance series because it addreses the most common problem among amateur golfers, slices and hooks. The 3-piece Surlyn cover construction of the e6 provides the incredible ability to reduce sidespin for increased accuracy and longer distance. The new e6 continues to hold the distinction of the lowest compression multi-layer ball on the market, so it is perfect for moderate swing speed players needing help with sidespin reduction. Like its sister ball the e5, the new e6 also feaures Bridgestone's Dual Dimple Technology in its cover construction, designed for longer golf shots across the board. The new e6, overall, delivers optimal accuracy and towering distance. The 2011 version of the e6 will be available in Bridgestone's highly-demanded optic yellow and optic orange color options, providing maximum visbility throughout the round.

e7

The 2011 e7 utilizes a high-speed multilayer design for faster ball speed resulting in longer distance on all shots. The e7 has a 3-piece Surlyn construction with velocity boosting technology in its core, geared for a more penetrating ball flight, resulting in the most pure distance of the e-Series. Having incorporated Bridgestone's new proprietary Dual Dimple Technology cover into its already power-focused construction, the e7 is unadulterated distance redefined.

"Bridgestone has long been an industry pioneer in golf ball aerodynamics, as evidenced by its invention of Seamless Cover Technology, so it should be no surprise that the improvements to the 2011 e-Series rest squarely in the balls' aerodynamics," said Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "Our engineers have used their extensive knowledge in that area, and information gathered from our nearly 100,000 live consumer ball-fittings to identify target areas of improvement for the new designs. Across the board, we found that consumers were always looking for more distance. Our new Dual Dimple Technology, the first technology to make use of different areas of the dimple at launch and during descent, has allowed us to achieve more distance without sacrificing any of the ball flight help for which the e-Series has become known."

The new 2011 e5, e6 and e7 balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and will be available at golf specialty stores and green grass retailers nationwide beginning March 1st, 2011.

For more information on the entire Bridgestone Golf ball line and to determine which ball is right for your game, visit www.bridgestonegolf.com or attend a free Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed at www.bridgestonegolf.com/product/ball-fitting/schedule/us. If you cannot get out to a ball-fitting, chat live with one of our expert ball-fitting technicians via Bridgestone's free B-FIT service by visiting www.bridgestonegolf.com/bfit, or by calling 1-877-411-BFIT.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.