January 26, 2011
New Bridgestone e-Series Balls are Engineered for Distance-Performance Customized to Golfers' Specific Needs
New Proprietary Dual Dimple Technology Boosts Yardage
COVINGTON, GA — Bridgestone Golf, the #1 ball-fitter in golf,
is set to unveil the latest versions of its popular e-Series distance performance
golf balls, all featuring a proprietary new Dual Dimple Technology for added
pop off the tee, while affording golfers clear choices that complement their games.
Similar to the way an aircraft uses different parts of the wing at different angles
during takeoff and landing, the engineers at Bridgestone have designed a golf ball
to take advantage of different areas of its cover, optimizing aerodynamics at launch
and during descent. Bridgestone's new Dual Dimple Technology features a deeper inside
dimple specifically geared to help increase thrust power at launch, and an exterior
dimple to help promote a shallower landing angle for more rollout. The result is
improved distance performance across the board, while each of the e-Series balls
continue to deliver specific performance properties that address a golfer's ball-flight
Featuring its industry only 2-piece, urethane cover construction that golfers have
grown to love, the new e5 is geared more towards those players who are tired of
distance golf balls letting them down around the green. The e5 delivers prodigious
distance off the tee for those with moderate swing speeds, while still providing
the ultimate in soft feel and spin around the greens, as a result of its larger
gradational compression core and soft TOUR caliber urethane. The new e5 features
Bridgestone's exciting new Dual Dimple Technology designed cover, offering more distance
than ever before.
The e6 is Bridgestone's most popular ball in the distance performance series because
it addreses the most common problem among amateur golfers, slices and hooks. The
3-piece Surlyn cover construction of the e6 provides the incredible ability to reduce
sidespin for increased accuracy and longer distance. The new e6 continues
to hold the distinction of the lowest compression multi-layer ball on the market,
so it is perfect for moderate swing speed players needing help with sidespin reduction.
Like its sister ball the e5, the new e6 also feaures Bridgestone's Dual Dimple Technology
in its cover construction, designed for longer golf shots across the board. The new
e6, overall, delivers optimal accuracy and towering distance. The 2011 version of
the e6 will be available in Bridgestone's highly-demanded optic yellow and optic
orange color options, providing maximum visbility throughout the round.
The 2011 e7 utilizes a high-speed multilayer design for faster ball speed resulting
in longer distance on all shots. The e7 has a 3-piece Surlyn construction with velocity
boosting technology in its core, geared for a more penetrating ball flight, resulting
in the most pure distance of the e-Series. Having incorporated Bridgestone's
new proprietary Dual Dimple Technology cover into its already power-focused construction,
the e7 is unadulterated distance redefined.
"Bridgestone has long been an industry pioneer in golf ball aerodynamics, as evidenced
by its invention of Seamless Cover Technology, so it should be no surprise that the
improvements to the 2011 e-Series rest squarely in the balls' aerodynamics," said
Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "Our engineers have
used their extensive knowledge in that area, and information gathered from our nearly
100,000 live consumer ball-fittings to identify target areas of improvement for
the new designs. Across the board, we found that consumers were always looking for
more distance. Our new Dual Dimple Technology, the first technology to make use
of different areas of the dimple at launch and during descent, has allowed us to
achieve more distance without sacrificing any of the ball flight help for which
the e-Series has become known."
The new 2011 e5, e6 and e7 balls will feature a street price of $26.99 per dozen
(MSRP $38 per dozen) and will be available at golf specialty stores and green grass
retailers nationwide beginning March 1st, 2011.
For more information on the entire Bridgestone Golf ball line and to determine
which ball is right for your game, visit www.bridgestonegolf.com or attend a free
Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting
schedule can be accessed at
www.bridgestonegolf.com/product/ball-fitting/schedule/us. If you cannot get
out to a ball-fitting, chat live with one of our expert ball-fitting technicians
via Bridgestone's free B-FIT service by visiting www.bridgestonegolf.com/bfit, or by
# # #
Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.