Amon, Los Angeles, CA Bridgestone Golf Fan Mail. I was fortunate to receive a trial set of the Bridgestone B330-S balls from The Hackers Paradise & Bridgestone for testing. I have played some of the best golf I never thought I was capable of with the combination of this ball and my clubs. My best shot came on a par 5 575 yard hole where I hit a 362 yard drive. Carried maybe 346 and rolled out the rest of the way. Then on another par 3, I hit a solid drive on the green and saw the ball roll back better than I had ever thought was capable of. Amazing Ball!
product about 9 hours ago  (published: 04/22 05:14 PM EDT)
bridgestonegolf RT@JFrickeGolf: Got some of the new BSG putters yesterday. Look, feel & roll it incredible! One of the best looking putters I've seen lately
Twitter 1 day ago  (published: 04/21 01:46 PM EDT)
originalgolfblog Congrats to Matt Kuchar on his 7th career @pgatour win! #rbcheritage #golf #pgatour #mattkuchar #rbc #pga #kuch #bridgestone #winner #champ
{1} 2 days ago  (published: 04/21 11:48 AM EDT)
bridgestonegolf @weymouthharrier We'd love for #e6 to be a part of your game! Chat here with our BFIT team about best ball for you: http://t.co/6UiShfs9Zc
Twitter 1 day ago  (published: 04/21 10:46 AM EDT)
Bobby, Portsmouth, OH Bridgestone Golf Fan Mail. I am a recreational player who loves to play the Bridgestone e6 ball. I am absolutely ecstatic that the product is made right here in the USA. Thank you Bridgestone for making our nation better and for making such great golf products!!!
product 1 day ago  (published: 04/21 10:42 AM EDT)
bridgestonegolf Kuchar's B330-S ball was made at our GA factory, just 251 miles from where he holed out the winning shot yesterday! http://t.co/ktHDPzsz2Q
Twitter 1 day ago  (published: 04/21 10:36 AM EDT)
bridgestonegolf RT@aneelb: Congrats Kuchar on winning the @RBCHeritage! Proud to have him as @Workday ambassador. Cc @PGATOUR @bridgestonegolf @GreyGoose
Twitter 2 days ago  (published: 04/20 06:52 PM EDT)
bridgestonegolf RT@RBC_Heritage: Matt Kuchar, it's time for the Tartan Jacket! Kuchar is the 2014 #RBCHeritage Champion.
Twitter 2 days ago  (published: 04/20 05:52 PM EDT)
bridgestonegolf Congratulations to Matt Kuchar, winner of the 2014 @RBC_Heritage! #Kuuuuuuuch #BoomIt
Twitter 2 days ago  (published: 04/20 05:32 PM EDT)
bridgestonegolf What a birdie finish #Kuuuuuuuuch!
Twitter 2 days ago  (published: 04/20 04:56 PM EDT)
B-FIT

PRESS RELEASE

January 26, 2011

Bridgestone Adds Color to First and Only Tour Performance Series of Balls Designed for Amateur Swing Speeds

New Yellow TOUR B330-RX Answers Overwhelming Consumer Demand

COVINGTON, GA — In the Fall of 2010, Bridgestone Golf, the #1 ball-fitter in golf, introduced optic yellow and optic orange versions of its popular e6 golf balls - the first ever colored Bridgestone Golf ball options in the U.S. Almost immediately, Internet discussion forums started a groundswell of demand requesting a colored version of Bridgestone's most famous ball, the TOUR B330-RX. Bridgestone heard the call loud and clear! Today, the company unveiled a bright optic yellow version of the TOUR B330-RX, designed for optimum playability at moderate swing speeds and maximum visibility.

Through nearly 100,000 launch monitor-based consumer ball-fittings, Bridgestone Golf helped many golfers realize the importance of matching the right ball to each player's game. From the data, Bridgestone discovered a need for a ball that offered Tour-level performance around the greens, yet was engineered to optimize distance off the tee for a moderate swing speed. Thus, the B330-RX was born and an entire new category was created - Tour Performance Balls for Amateur Swing Speeds. The craze over the original TOUR B330-RX spread like wildfire, and Lee Trevino's story of how he stumbled upon the B330-RX and was blown away by its performance only fanned the flames. The Yellow TOUR B330-RX now becomes the first colored Tour-level ball designed specifically for amateur swing speeds.

The Yellow TOUR B330-RX boasts a soft core and mantle that reduces excess spin (the most common challenge for amateur golfers), resulting in straighter, more precise shots. With its Very SOFT gradational compression core, the ball is easily compressed for longer distance and great feel. The core combined with B330-RX's Ionomer Inner Cover provides an increase in velocity and reduction in sidespin with the driver and long irons. The new Yellow B330-RX not only offers unparalleled distance performance, but the Optic Yellow 330 Seamless Dimple-design urethane cover also ensures Tour caliber greenside spin and control, with a consistent trajectory players can count on, all while ensuring utmost visibility throughout the round.

"Over the past 4 months, U.S. golfers have clearly demonstrated to us that they are excited about playing a high-quality and performance driven colored golf ball," said Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "In terms of our e6 colored ball success, sell through has surpassed our forecasts and our colored golf balls are now selling at roughly 65% of our white model. In addition to the retail success, we were amazed by the amount of requests we received and the buzz created online over consumers demanding a Yellow RX. One discussion forum even had polls encouraging members to vote as to whether or not they would play with a yellow version of the RX. The response was staggering. Golfers out there can rest assure that their voices are heard at Bridgestone. First, we delivered on the performance that was demanded with the introduction of the original B330-RX and now we are giving consumers what so many have asked for - the option of playing a bright yellow colored version for better visibility."

The new Yellow TOUR B330-RX will be available at golf specialty stores and green grass retailers on March 1st, 2011 and will feature a street price of $42.99 per dozen (MSRP - $56 per dozen).

For more information on the new Yellow TOUR B330-RX or to locate a ball-fitting site near you, visit www.bridgestonegolf.com. To date, Bridgestone has fit nearly 100,000 consumers through its launch monitor-based ball-fitting initiative. For those that are not able to attend an in-person ball-fitting, Bridgestone now offers several convenient options to help find the right ball for your game. Bridgestone's multiple convenient options include: Click (go.bridgestonegolf.com), Call (877.411.BFIT) or Text (BFIT to 55678). More information is available at bridgestonegolf.com/bfit.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.