David Cushing The Bridgestone b-330 that i got my first ace with on 6/17 at Cape Fear National in Brunswick Forest. Soft 7 from 157 on hole 4.
Facebook about 8 hours ago  (published: 06/19 12:08 AM EDT)
Cinthya Serrato Lee Trevino documentary on the Golf Channel...inspirational!
Facebook about 8 hours ago  (published: 06/19 12:07 AM EDT)
cSuGoLf1 Still getting comfortable with the new sticks! They are hot! @bridgestonegolf #ballgofar #boomingit
Twitter about 9 hours ago  (published: 06/19 12:05 AM EDT)
Degen429 @BrandtSnedeker can't wait to watch you win the pga championship live in my hometown #Rochester #Bringyourbest
Twitter about 11 hours ago  (published: 06/19 12:04 AM EDT)
jdbbeck Just a formality, but Fred Couples has committed to @CESeniorPlayers Championship next week at Fox Chapel G.C. @bridgestonegolf
Twitter about 15 hours ago  (published: 06/19 12:04 AM EDT)
OntarioGolfNews Bridgestone to introduce a new Lady Precept golf ball July 1st. Continues 13-year tradition of very popular ball line. #golfequipment
Twitter about 16 hours ago  (published: 06/19 12:04 AM EDT)
19thTeeLtd Bridgestone Golf Ball Fitting, this saturday from 10 to 3, only at the 19th Tee http://t.co/STCjzeo8rM
Twitter about 16 hours ago  (published: 06/19 12:04 AM EDT)
Bridgestone Golf Excited to welcome our first women's ball to the Bridgestone family. The Precept Lady is now the Bridgestone Lady Precept!
Facebook about 17 hours ago  (published: 06/19 12:00 AM EDT)
oneputtmclellan New life goal, become friends with #LeeTrevino before he dies #truebeauty #legend
Twitter 1 day ago  (published: 06/18 11:59 PM EDT)
cornelld4 Lee Trevino and US Open a great story and emblematic of the American Dream.
Twitter 1 day ago  (published: 06/18 11:59 PM EDT)
B-FIT

PRESS RELEASE

February 11, 2011

Bridgestone Golf Reports Unprecedented Golf Ball Market Share Gains Despite Bleak Economy

Proprietary Ball Fitting Initiative and Cutting-Edge Technologies Drive Retail Demand

COVINGTON, GA - Bridgestone, the #1 ball-fitter in golf, has revolutionized the ball selection process with the Bridgestone Golf Ball Fitting Challenge, which scientifically shows golfers the best ball for their swing characteristics, based on launch monitor testing. The Bridgestone Golf Ball Fitting Challenge is approaching its one hundred thousandth personalized ball fitting and as that number increases, so too does Bridgestone's golf ball market share.

In 2008, Bridgestone fully launched its comprehensive, nationwide ball-fitting campaign. Since that time, according to Golf Datatech, Bridgestone Golf has experienced an increase of more than 50% in on-course and off-course (combined) golf ball dollar share - representing greater overall category-share growth than any other golf ball manufacturer during that period. Bridgestone currently boasts an impressive 11.5% combined dollar share in the on/off category. Much of the share gains can be attributed to an increase in distribution, particularly at green-grass retailers. Since 2008, Bridgestone experienced a 25% increase in the number of on-course retailers carrying their golf ball line. The increased distribution, powered largely by on-course ball-fittings, has led Bridgestone golf ball sales to increases of 2.25% in Unit Share and 1.84% in Dollar Share among on-course retailers since 2009.

"Ball-Fitting has been the single largest factor in our growth as it has opened many doors for us where we were previously shut out," said Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc. "It's tremendously appealing for a golf professional because, almost without exception, after a ball-fitting the retailer sees a significant uptick in ball sales. In addition, ball-fitting gives PGA professionals just one more opportunity to provide a unique and valued service to their members."

In 2011, Bridgestone Golf will have 25 teams of ball-fitting experts actively fitting golfers for the ideal ball for their swing characteristics around the country. As the Bridgestone Golf Ball Fitting Challenge continues to expand, the company has also implemented some dynamic new technologies geared at delivering the ball selection message to millions more consumers. For those that are not able to attend an in-person ball-fitting, Bridgestone now offers several convenient options to help find the right ball for your game. Bridgestone's multiple convenient options include: Click (go.bridgestonegolf.com), Call (877.411.BFIT) or Text (BFIT to 55678). More information is available at bridgestonegolf.com/bfit.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker, Paula Creamer, Nick Price, and Lee Trevino. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.