May 9, 2011
Bridgestone Golf Teams Up with Michelob ULTRA for Exciting Father's Day Promotion
Award-Winning e6 Golf Balls and Michelob ULTRA Combine to Create the 'Golfer's Ultimate 6-Pack'
COVINGTON, GA — Bridgestone Golf, the No. 1 ball-fitter in golf,
announced today that it is partnering with Michelob ULTRA for the "Golfer's
Ultimate 6-Pack" promotion. Just in time for Father's Day, the Golfer's Ultimate
6-Pack is a limited-edition package featuring five Michelob ULTRA Slimline cans
and a three-ball sleeve of Bridgestone's award-winning
e6 golf balls (where legal).
"Working together with Michelob ULTRA, we have created a fun promotion that is sure
to be a winner this Father's Day season," said Dan Murphy, Bridgestone Golf's Vice
President of Marketing.
"Michelob ULTRA's partnership with Bridgestone is one of many ways we continue to
show our commitment to increasing adult players' experience on and off the course,"
said Ryan Moore, Director, Michelob ULTRA. "The Golfer's Ultimate 6-Pack represents
the best of both worlds for adult golfers: the perfect ball for the first 18 holes,
and the right beer for the 19th."
The Golfer's Ultimate 6-Pack will be released on May 23 and is the first retail
package to combine Michelob ULTRA with Bridgestone e6 golf balls at the point of
purchase. The promotion includes nearly 500,000 sleeves of e6 balls, making this
one of the largest golf ball samplings in recent history.
Bridgestone's e6 golf ball is once again a
gold medal winner in Golf Digest's "2011 Hot List,"
having earned the honor five of the last six years. The e6's three-piece
Surlyn cover construction provides the incredible ability to reduce sidespin for
increased accuracy and longer distance. The new e6 remains the lowest compression
multi-layer ball on the market - perfect for moderate swing speed players looking
to limit slices and hooks - and features Bridgestone's new
Dual Dimple Technology
for improved distance performance.
With only 95 calories, 2.6g carbs per serving and one exceptionally smooth taste,
Michelob ULTRA is the smart choice for adults who live active lifestyles. Michelob
ULTRA supports multiple golf events in the U.S., and is the official beer sponsor
of the PGA TOUR and the LPGA. For more information on how to "Live Life to the ULTRA,"
For more information on the Golfer's Ultimate 6-Pack and Bridgestone's entire line
up of balls, visit www.bridgestonegolf.com.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding
a 48.3 percent share of U.S. beer sales to retailers. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent
share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer
of aluminum cans and has been a leading aluminum recycler for more than 30 years.
The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global
brewer, and continues to operate under the Anheuser-Busch name and logo. For more
information, visit www.anheuser-busch.com.