Plane Truth Golf Great Grand Opening for Plane Truth Watters Creek. Thanks to Matt Kuchar and @bridgestonegolf for kicking us off. http://t.co/LLJFWdEuhT
Facebook about 23 hours ago  (published: 05/21 07:35 AM EDT)
Kiel Owens Watching the Ken Venturi special on Feherty and had to be one of the most interesting people ever to be part of golf. Not to mention a great commentator! Rip Mr Venturi!
Facebook 1 day ago  (published: 05/21 07:35 AM EDT)
markjbult The Ken Venturi interview with David Feherty is excellent. What a guy, full of stories. #feherty #golfchannel
Twitter 1 day ago  (published: 05/21 07:34 AM EDT)
Feherty On-Air Now: 10pm ET on Golf Channel -> A special encore presentation of last season's 'Feherty' with guest Ken Venturi.The former U.S. Open champion, longtime broadcaster & recent Hall of Fame inductee passed away last week at 82.
Facebook 1 day ago  (published: 05/21 07:34 AM EDT)
BrandtSnedeker Thoughts and prayers go out to those affected by the tornados in Oklahoma.. Sick to my stomach watching the coverage. Awful
Twitter 1 day ago  (published: 05/21 07:34 AM EDT)
Ricardo Luis Mata Borjas E6. Best ball for high handicappers like me. The only ball that makes me a mid-handicapper!!!! ;)
Facebook 1 day ago  (published: 05/21 07:31 AM EDT)
AndrewKlasing Big shoutout to @bridgestonegolf for all they have done for Central Alabama CC in supporting our program with the best equipment #thankful
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
M_Mehallow13 Just received my @bridgestonegolf e7 golf balls! I can't wait to try them out! Big thanks to @ghostofhogan http://t.co/yvqR5O3IQ9
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
KSDKSports Fred Couples has withdrawn from the 74th annual Senior PGA Championship. A history of back ailments is to blame. #SrPGA
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
jerrygsch @JJohnson_LPGA @lpga @MobileBayLPGA Congrats! Been following you onTV for years - ur victory well deserved!
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
B-FIT

PRESS RELEASE

July 26, 2011

Bridgestone Golf Unveils New Precept Lady iQ+

Precept's Softest Ladies' Ball Ever Offers Improved Distance and Feel in 3 Fashionable Colors

COVINGTON, GA — Bridgestone Golf announces the launch of the Precept Lady iQ+, the newest ball in the best-selling line of Precept Lady products. Set to hit golf specialty stores and retailers in August 2011, the new Lady iQ+ is Precept's softest ladies' ball ever. The ball's larger core offers improved distance while its softer cover enhances greenside feel and spin. Available in 3 popular color choices with a sparkling pearl finish, the Lady iQ+ continues to deliver the fashionable performance that is a hallmark of the Precept Lady franchise.

"Bridgestone has fit thousands of women golfers over the past 4 years through our Ball Fitting Challenge," said Bridgestone Golf's Director of Marketing - Brandon Sowell. "Based on the fitting data we collected, we found that the vast majority of female players were playing a ball that was too firm."

As a result, Bridgestone produced its softest Precept ball ever. A new larger core in the Lady iQ+ provides increased distance for female players with moderate swing speeds and reduced sidespin for a straighter, more accurate ball-flight. The soft core also utilizes Bridgestone's patented Gradational Compression Technology to increase distance by allowing for greater ball deformation at impact.

"In the new Lady iQ+ we made our flagship women's product even softer while increasing the size of the core giving the engine of the golf ball more power than ever before," said Sowell. "The yardage gains female players will see should allow them to score better and ultimately make the game more enjoyable."

In addition to increased distance from the core, the Lady iQ+ new cover is 4% softer than previous models enhancing feel and increasing greenside spin. The cover also features Bridgestone's popular 330-dimple design with Seamless Cover Technology™ - providing a consistently higher trajectory and more carry than current models.

According to Sowell, "while we focused on ball performance from the core and cover, we know female golfers have come to expect fashionable performance from the Precept line. Continuing that tradition, the pearlescent finish and the 3 color choices are fashionable compliments to the new ball's top-notch performance."

Offered in White, Pearl Clear and Pearl Pink, female golfers will have the flexibility to choose a Lady iQ+ color that fits their eye and suits their style. Sales of current Precept pink balls nearly eclipsed sales of the brand's white balls this year for the first time in company history. Perhaps the most iconic user of the pink ball is Bridgestone ambassador Paula Creamer, whose championship performance on the LPGA Tour has increased the popularity of the pink ball.

Lady iQ+ balls will be available August 2011 at golf specialty stores and select retailers nationwide. The balls feature a street price of $19.99 per dozen (MSRP- $29.99 per dozen). For more information on the Lady iQ+ visit www.preceptgolf.com.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker, Paula Creamer, Nick Price, and Lee Trevino. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.