July 26, 2011
Bridgestone Golf Unveils New Precept Lady iQ+
Precept's Softest Ladies' Ball Ever Offers Improved Distance and Feel in 3 Fashionable Colors
COVINGTON, GA — Bridgestone Golf announces the launch of the
Precept Lady iQ+,
the newest ball in the best-selling line of Precept Lady products. Set to hit golf
specialty stores and retailers in August 2011, the new Lady iQ+ is Precept's softest
ladies' ball ever. The ball's larger core offers improved distance while its softer
cover enhances greenside feel and spin. Available in 3 popular color choices with
a sparkling pearl finish, the Lady iQ+ continues to deliver the fashionable performance
that is a hallmark of the Precept Lady franchise.
"Bridgestone has fit thousands of women golfers over the past 4 years through our
Ball Fitting Challenge," said Bridgestone Golf's
Director of Marketing - Brandon Sowell. "Based on the fitting data we collected,
we found that the vast majority of female players were playing a ball that was too
As a result, Bridgestone produced its softest Precept ball ever. A new larger core
provides increased distance for female players with moderate swing speeds and reduced
sidespin for a straighter, more accurate ball-flight. The soft core also utilizes
Bridgestone's patented Gradational Compression Technology to increase distance by
allowing for greater ball deformation at impact.
"In the new
we made our flagship women's product even softer while increasing the size of the
core giving the engine of the golf ball more power than ever before," said Sowell.
"The yardage gains female players will see should allow them to score better and
ultimately make the game more enjoyable."
In addition to increased distance from the core, the Lady iQ+ new cover is 4% softer than previous models enhancing
feel and increasing greenside spin. The cover also features Bridgestone's popular
330-dimple design with Seamless Cover Technology™ - providing a consistently
higher trajectory and more carry than current models.
According to Sowell, "while we focused on ball performance from the core and cover,
we know female golfers have come to expect fashionable performance from the Precept
line. Continuing that tradition, the pearlescent finish and the 3 color choices
are fashionable compliments to the new ball's top-notch performance."
Offered in White, Pearl Clear and Pearl Pink, female golfers will have the flexibility
to choose a
color that fits their eye and suits their style. Sales of current Precept pink balls
nearly eclipsed sales of the brand's white balls this year for the first time in
company history. Perhaps the most iconic user of the pink ball is Bridgestone ambassador
Paula Creamer, whose championship performance on the LPGA Tour has increased the
popularity of the pink ball.
iQ+ balls will be available August 2011 at golf specialty stores and select
retailers nationwide. The balls feature a street price of $19.99 per dozen (MSRP-
$29.99 per dozen). For more information on the Lady iQ+ visit
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.