James, Larkspur, CA Bridgestone Golf Fan Mail. I switched to the e6 a month ago because I was playing in a tournament and didn't want to spend all the money on ProV1x's. I played some great golf, and just today I shot the round of my life - one over par with an ACE! I'm never going to play another golf ball again haha!!
product about 18 hours ago  (published: 04/16 11:28 AM EDT)
Colleen, Sun Lakes, AZ Bridgestone Golf Fan Mail. On April 15, 2014, when I played in our Member/Guest Tournament, nobody wanted to lead off on hole #3, which is a par 3 and was playing 95 yards to the hole. I stepped up with a 9 iron and said I would see what kind of a leader I could be. I hit the ball nice and crisp and it landed 3 feet from the pin and went straight in the hole! I've been using the Bridgestone Lady Precept for the last 2 months and I love them!
product about 18 hours ago  (published: 04/16 11:28 AM EDT)
Gene, New Jersey True Balance Putters Product Comment. I tried the True Balance putter last week at the PGA store, it felt so different and easy to swing for distance control and direction, you could feel the head hit the ball. Today I had to go back and buy it!! I can't wait to try it out this weekend!!
product 2 days ago  (published: 04/14 06:48 PM EDT)
Jaime, North Miami Beach, FL Bridgestone Golf Fan Mail. I play the best ball Bridgestone B330-S
product 2 days ago  (published: 04/14 01:34 PM EDT)
Skylar, Grand Rapids, MI True Balance Putters Product Comment. I hit one today at a demo day at a local golf shop. It felt AMAZING! I went there to buy a new driver and almost left with a new putter instead. I'm sure I won't make it through the first couple months of the season without picking one up.
product 2 days ago  (published: 04/14 09:30 AM EDT)
bridgestonegolf Another great week of golf & Masters tradition in the books! Congrats to Kuch on T5 finish & big thanks for the Team BSG support this week!
Twitter 3 days ago  (published: 04/13 07:34 PM EDT)
bridgestonegolf @shawnholubgolf #B330S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 07:28 PM EDT)
bridgestonegolf Hi@shawnholubgolf B330-S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 03:48 PM EDT)
bridgestonegolf RT@hackersparadise: You gotta love seeing Kuchar play and smile around the course.
Twitter 3 days ago  (published: 04/13 03:46 PM EDT)
bridgestonegolf Pitch in birdie at the 3rd moves #Kuch into tie for lead with Spieth at -6!
Twitter 3 days ago  (published: 04/13 03:14 PM EDT)


July 26, 2011

Bridgestone Golf Unveils New Precept Lady iQ+

Precept's Softest Ladies' Ball Ever Offers Improved Distance and Feel in 3 Fashionable Colors

COVINGTON, GA — Bridgestone Golf announces the launch of the Precept Lady iQ+, the newest ball in the best-selling line of Precept Lady products. Set to hit golf specialty stores and retailers in August 2011, the new Lady iQ+ is Precept's softest ladies' ball ever. The ball's larger core offers improved distance while its softer cover enhances greenside feel and spin. Available in 3 popular color choices with a sparkling pearl finish, the Lady iQ+ continues to deliver the fashionable performance that is a hallmark of the Precept Lady franchise.

"Bridgestone has fit thousands of women golfers over the past 4 years through our Ball Fitting Challenge," said Bridgestone Golf's Director of Marketing - Brandon Sowell. "Based on the fitting data we collected, we found that the vast majority of female players were playing a ball that was too firm."

As a result, Bridgestone produced its softest Precept ball ever. A new larger core in the Lady iQ+ provides increased distance for female players with moderate swing speeds and reduced sidespin for a straighter, more accurate ball-flight. The soft core also utilizes Bridgestone's patented Gradational Compression Technology to increase distance by allowing for greater ball deformation at impact.

"In the new Lady iQ+ we made our flagship women's product even softer while increasing the size of the core giving the engine of the golf ball more power than ever before," said Sowell. "The yardage gains female players will see should allow them to score better and ultimately make the game more enjoyable."

In addition to increased distance from the core, the Lady iQ+ new cover is 4% softer than previous models enhancing feel and increasing greenside spin. The cover also features Bridgestone's popular 330-dimple design with Seamless Cover Technology™ - providing a consistently higher trajectory and more carry than current models.

According to Sowell, "while we focused on ball performance from the core and cover, we know female golfers have come to expect fashionable performance from the Precept line. Continuing that tradition, the pearlescent finish and the 3 color choices are fashionable compliments to the new ball's top-notch performance."

Offered in White, Pearl Clear and Pearl Pink, female golfers will have the flexibility to choose a Lady iQ+ color that fits their eye and suits their style. Sales of current Precept pink balls nearly eclipsed sales of the brand's white balls this year for the first time in company history. Perhaps the most iconic user of the pink ball is Bridgestone ambassador Paula Creamer, whose championship performance on the LPGA Tour has increased the popularity of the pink ball.

Lady iQ+ balls will be available August 2011 at golf specialty stores and select retailers nationwide. The balls feature a street price of $19.99 per dozen (MSRP- $29.99 per dozen). For more information on the Lady iQ+ visit www.preceptgolf.com.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.