August 30, 2011
Bridgestone Unveils J40™ Irons, Newest In Company's Line of Premium Forged Clubs
COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announces
the arrival of its highly anticipated line of J40 Forged irons. Arriving in time
for the holiday season, the J40 line will be available at golf specialty stores
and green grass retailers nationwide in October 2011. The new precision-forged J40
series offers two different iron models, providing greater precision and softer feel
for a variety of golfers.
"The J40 irons deliver on everything iron enthusiasts have anticipated from our
new launch and continue what has been loved about our product from the J33 series
onward," said Corey Consuegra, Golf Club Marketing Manager, Bridgestone Golf, Inc.
J40 Forged Dual Pocket Cavity
Building on the innovative weight management system introduced by its predecessor,
the J40 Forged Dual Pocket Cavity
irons are designed for the serious player
that demands a buttery feel and more traditional topline, but needs a bit more help
with squaring the clubface at impact. The J40 Dual Pocket Cavity irons key design
- midsize head for producing a mid-to-high launch
- revamped dual pocket cavity that provides increased Tour Stability by moving more
discretionary weight to the perimeter, creating even higher MOI than the previous
- improved leading edge relief to help prevent digging in softer conditions
J40 Forged Cavity Back
The J40 Forged Cavity Back
irons offer the ultimate balance between form
and function. The J40 Forged CB's striking good looks and clean traditional design
is tailor made for better players who prefer a classy no-frills look and thin topline
at address. The J40 Forged Cavity Back irons key design features include:
- compact head with higher face progression for a mid-height launch
- unique v-cut cavity design that places more mass higher on the clubface for a higher
center of gravity, resulting in a more controllable, penetrating ball-flight
- tapered sole-design for more versatility in shot making, allowing players to 'work
the ball' and more easily control trajectory
- enhanced trailing edge relief for better performance from a variety of lies, especially
out of the rough
"With the J40s, we now offer even better performance and cleaner aesthetics. The
J40 series truly reaffirms that Bridgestone is THE brand of choice for premium iron
enthusiasts," said Consuegra.
Both sets of the J40 irons are premium forged from 1020 mild carbon steel for the
ultimate in soft feel and feature conforming grooves for optimum distance and spin
control. The new J40 irons come standard with the Tour-proven Project X™
flighted shafts. Both come standard in a set of 5-pw and feature a street price
of $699 (MSRP $799). An additional 3-iron and 4-iron will be available upon request
($115 per club).
* Project X is a trademark of other property of its owner.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.