August 30, 2011
Bridgestone Golf's J40™ Spin-Killing Drivers and Fairway Woods Offer Golfers an Unmatched
Blend of Power and Precision
COVINGTON, GA — With the unveiling of the J40 line, Bridgestone Golf,
the #1 Ball-Fitter in Golf, will offer better players new drivers and fairway woods
to help reduce spin and produce booming distance off both the tee and the deck.
For Fall 2011, Bridgestone Golf is set to introduce two new drivers that deliver
on the brand's well-deserved reputation as "creator of low-spin machines," and a
collection of fairway woods that offer both exceptional length and enhanced accuracy.
J40 445 Driver
The J40 445 promotes a mid-to-high
launch trajectory with low spin for long, accurate
drives. The new Bridgestone Golf J40 445 Driver's key design features include:
- 445 cc round clubhead shape designed for Tour-level stability
- short hosel for maximum control
- deep face for increasing vertical gear effect
- 6-4 titanium, 4-piece head construction that allows Bridgestone to move discretionary
weight to the perimeter of the clubhead for increased MOI and less twisting at impact
- Bridgestone's proprietary Variable Face Thickness Design providing increased mass
on the face towards the heel and toe of the club for higher ball speed on off-center
J40 430 Driver
The J40 430
is designed to promote a controlled low to mid-launch with very low
spin. The new Bridgestone Golf J40 430 Driver's key design features include:
- traditional 430 cc pear shape head
- longer hosel for maximum workability
- deep face for the ultimate in spin reducing distance
- 6-4 titanium, 4-piece clubhead that allows Bridgestone the ability to modify the
weight distribution for enhanced forgiveness on mis-hits
- Variable Face Thickness Design that increases ball speed on off-center hits
"The J40 Driver and Fairway Woods maintain Bridgestone's focus on producing low
spinning and high launching heads to maximize distance," said Corey Consuegra, Golf
Club Marketing Manager, Bridgestone Golf, Inc.
"In the J40 445 construction, we've
made forgiveness the most important aspect of the driver design and with the
we focused our efforts on workability and control. We now have high-launch low-spin
offerings for two very different types of players, both of whom value increased
distance and consistency."
The J40 445 Driver
is available in 9.5, 10.5 and 12 degrees of loft and the
J40 430 Driver
is available in 8.5 and 9.5 degrees of loft. Both J40 Drivers come standard
with a Project X® Graphite shaft and Golf Pride® grips. Custom shaft and
grip options will be available.
The Bridgestone J40 445 Driver will feature a street price of $399 (MSRP $449) and
will be available at golf specialty stores and green grass retailers nationwide
in October 2011. The J40 430 Driver will be available in January 2012.
J40 Fairway Woods
The J40 Fairway Woods
are the perfect complement to either of the J40 low-spin drivers.
The J40 Fairway Woods are constructed of 17-4 stainless steel and utilize many of
the same design attributes as the J40 drivers, including the new Variable Face Thickness
Design and thinner crown for enhanced perimeter weighting, to provide improved stability
in both distance and direction. In addition, the J40 Fairway Woods offer a slightly
larger clubhead size than their predecessor to inspire confidence at address, and
provide more forgiveness on mis-hits. The J40 Fairway Woods utilize a Tungsten weight
positioned at the heel to ensure the optimal center of gravity location.
The J40 Fairway Woods
are available in 14 (3+), 16 (4), and 18 (5) degrees of loft
and come standard with a Project X Graphite shaft. The J40 Fairway Woods will feature
a street price of $199 each (MSRP $249) and will be available in October 2011.
For more information on the J40 Driver and Fairway Woods and Bridgestone's entire
Fall 2011 product offering, visit www.bridgestonegolf.com.
* Project X and Golf Pride are trademarks of other property of their respective owners.
# # #
Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.