August 31, 2011
#1 Ball-Fitter In Golf Surpasses 135,000 Consumer Ball-Fittings Milestone; 1.5 Million Miles Driven, 1.6 Million Golf Balls Struck
COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced
today that it recently completed its one hundred and thirty-five thousandth
live in-person ball-fitting. The "Bridgestone Challenge,"
the company's in-person, free, live launch monitor-based golf ball-fitting program
has been educating golfers on how to find the right ball for their game since 2007.
Now with 25 teams throughout the United States, Bridgestone Golf fits an
average of 1,500 golfers per week, during the golf season.
Unlike other brands' "ball-fitting" programs, the Bridgestone Challenge encourages
golfers to test competitors' golf balls against the recommendation made by Bridgestone's
expert ball-fitting technicians. Over the course of 135,000 golf ball fittings,
Bridgestone found that a majority of golfers tested were playing a ball not
optimized for their swing characteristics. In roughly 20% of the fittings Bridgestone
advised the golfer to stick with their current golf ball, a competitor's product.
"We believe that our technology and product quality is superior, and we have no
problem testing Bridgestone balls against competitive models," said Dan Murphy,
Vice President of Marketing - Bridgestone Golf, Inc. "Ball Fitting is about educating
consumers. We are not just telling golfers that Bridgestone offers a more complete
range of products for all skill levels, we are showing them."
#1 Ball-Fitter in Golf Fun Facts
- Bridgestone Ball-Fitters have conducted fittings in all 50 of the United States.
- Since the beginning in 2007, over 1.6 million golf shots have been struck as part of the Bridgestone Challenge.
- While the U.S. Space Program may currently be grounded, Bridgestone's ball-fitting
experts could have traveled to the Moon and back 3 times, having logged more
than 1,576,413 miles on America's roadways over the last 4.5 years.
For more information on the Bridgestone Challenge and a schedule of upcoming fittings
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.