September 7, 2011
New J40™ Wedges Offer Golfers Precision Performance and Optimized Spin
COVINGTON, GA — Bridgestone Golf announced today the launch of its
new J40 wedges. The new wedges will be available in October 2011 at golf specialty
stores and on-course retailers nationwide, coinciding with the release of new J40
woods, irons and hybrids. Featuring Variable Bounce Technology, standard Dynamic
Gold™ Spinner shafts and two performance finishes, the J40 wedges deliver
in form and function on the course.
Each J40 wedge utilizes Bridgestone's Variable Bounce Technology in the sole for
precise shot execution from a variety of turf conditions. In addition, all wedges
come standard with Tour-proven Dynamic Gold™ Spinner shafts for increased
The Bridgestone J40 Wedges feature:
- a compact head size for optimized shot precision
- increased surface roughness from machine milling for maximum spin among conforming grooves
- 8620 soft mild carbon steel head construction for optimum feel around the greens
"The machine milled grooves, Variable Bounce Technology and addition of the Dynamic
Gold™ Spinner shaft ensure our new wedges offer optimum spin, while conforming
to current USGA guidelines," said Corey Consuegra, Golf Club Marketing Manager -
Bridgestone Golf, Inc.
J40 wedges are offered in two performance finishes to complement the clubs' finely
crafted machine-milled look. The Black Oxide finish provides a glare-reducing appearance
at address and the timeworn rusting preferred by many professional and amateur golfers.
The J40 Satin Chrome finish features a traditional, bright, rust-resistant finish.
"The J40 Wedges offer a design that will appeal to golf equipment purists, with
a clean, classic look and consistently precise performance," said Consuegra. "With
the choice of Black Oxide or Satin Chrome, golfers can feel confident over shots
with a club that suits their eye."
The J40 Wedges are available in 52, 54, 56, 58 and 60 degrees of loft and feature
a street price of $109 per wedge. The line will be available in October 2011 at
golf specialty stores and on-course retailers nationwide.
For more information on the J40 Wedges and Bridgestone Golf's entire Fall 2011 product
offerings, visit www.bridgestonegolf.com.
* Dynamic Gold is a trademark of other property of its owner.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.