September 8, 2011
New J40™ Hybrids Offer Best Utility Club Performance in Company History
Improved Clubhead Shaping and Weighting Produces Longest, Most Forgiving Utility
COVINGTON, GA — Bridgestone Golf announced today the release of its
new line of J40 hybrids. The hybrids, part of Bridgestone's comprehensive J40 club
launch, will be available at golf specialty and on-course retailers nationwide in
October 2011. Boasting design improvements in clubhead shaping and weighting, the
J40s are Bridgestone's longest, most forgiving utility clubs to date.
"The hybrid is taking on an increasingly important role in golf given the decline
in long iron usage," said Corey Consuegra, Golf Club Marketing Manager, Bridgestone
Golf, Inc. "Our new J40 hybrids are longer and more forgiving than our previous
offerings, and we expect them to find a place in many serious players' bags."
The J40 hybrids feature:
- longer heel-to-toe design for more forgiveness on off-center hits
- 17-4 stainless steel casting for the ultimate in soft-but-solid feel
- clubhead shaping and tungsten weighting designed to increase stability and distance
with a draw bias on all shots
- Bridgestone's proprietary Variable Face Thickness Design providing increased mass
on the perimeter of the face for higher ball speed on off-center hits
- blade-like masking at address that increases visible face area for more confidence
The J40 hybrids are available in 18 (2h), 21 (3h), and 24 (4h) degrees of loft and
come standard with a Project X® Graphite shaft. The clubs will feature a street
price of $179 each (MSRP $199) and will be available in October 2011.
For more information on the J40 Hybrids and Bridgestone's entire Fall 2011 product
offering, visit www.bridgestonegolf.com.
* Project X is a trademark of other property of its owner.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.