September 26, 2011
Bridgestone Golf Introduces Limited Edition Pink B330-RX in Honor of National Breast Cancer Awareness Month
COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced
plans today to raise support for breast cancer research and awareness, during the
month of October. The company will offer golfers a new limited edition version of
one its most popular balls, the TOUR B330-RX,
finished with a pink pearlescent cover in support of National Breast Cancer Awareness Month.
Adding to the company's popular white and yellow B330-RX
balls, Bridgestone will release a limited quantity of several thousand
Pink TOUR B330-RX (Pink B330-RX) balls next month. With every dozen that is purchased,
Bridgestone Golf will contribute a portion to a national breast cancer awareness
effort to aid in the fight against Breast Cancer. To supplement the contribution,
Bridgestone will also allocate a portion of proceeds from the sale of its
Precept Pink Lady iQ+
golf ball during October. In total, Bridgestone Golf expects the combined
initiative to net nearly $20,000 for breast cancer awareness and research.
"Breast cancer awareness is a cause that many here in our Bridgestone family hold
close to their hearts, as the disease has impacted all of us in some way at one
time or another," said Bridgestone Golf's Director of Marketing - Brandon Sowell.
"We are excited to have the opportunity to use this limited edition Pink
B330-RX to help raise awareness and funding
in support of finding a cure."
Perhaps the most iconic user of the pink ball is Bridgestone ambassador Paula Creamer,
whose championship performance on the LPGA Tour has increased the popularity of
pink balls, especially the Pink Bridgestone B330-RX
she uses during the final round of most tournaments. Like the white and yellow versions
of the B330-RX, the limited edition Pink B330-RX boasts a soft core and mantle that
reduces excess spin (the most common challenge for amateur golfers), resulting in
straighter, more precise shots. The core combined with B330-RX's Ionomer Inner Cover
provides an increase in velocity and reduction in sidespin with the driver and long
In addition to the unparalleled distance performance, the new Pink
B330-RX also offers the seamless 330 dimple-design
urethane cover that ensures Tour caliber greenside spin and control, with a consistent
trajectory players can count on, all while providing utmost visibility throughout the round.
The limited edition Pink B330-RX balls
will be available October 1, 2011, at golf specialty stores and select green grass
retailers nationwide. The balls will feature a street price of $42.99 per dozen
(MSRP- $56.00 per dozen). For more information on the new Pink B330-RX balls and
the entire Bridgestone line visit www.bridgestonegolf.com.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.