January 17, 2012
Bridgestone Inks Multi-Year Deal with Golf Humorist Feherty
Golf Television Personality and Acclaimed Author David Feherty Will Star in 2012
Bridgestone Golf Ad Campaign
COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced
today that it has forged a relationship with multi-talented golf journalist and
humorist David Feherty to serve as a brand spokesperson over the next two years.
As part of the deal, Feherty will be featured in the upcoming Bridgestone Golf 2012
ad campaign along with Fred Couples,
Matt Kuchar,
Davis Love III,
Brandt Snedeker and
Lee Trevino. In
addition to his role in the lineup of new commercials, Feherty will also star in
a series of web-based videos aimed at educating golfers on golf ball technology
and the importance of choosing a golf ball suited to one's swing characteristics.
Coming off of an incredibly successful maiden season of his self-titled talk show
"Feherty" on The Golf Channel, the former European PGA TOUR Star and current CBS
golf commentator's popularity is at an all-time high, and Bridgestone is excited
about what Feherty lends to its brand mission in 2012.
With a smile, Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc.,
said, "Truthfully, Feherty wasn't our first choice, but with Justin Timberlake already
taken our options were pretty limited. I guess instead of bringing sexy back, we'll
have to settle for bringing funny back." Murphy added, "In all seriousness, David's
knowledge of golf equipment and his ability to educate while entertaining make him
a great fit for what we're all about at Bridgestone."
Having fit over 150,000 golfers through its Bridgestone Challenge ball-fitting program,
Bridgestone Golf possesses a robust bank of amateur golf swing data. After more
than four years of the ball-fitting program, Bridgestone still finds that nearly
8 out of every 10 players are playing a golf ball that does not fit their game.
So Bridgestone plans to put more marketing muscle than ever before into golf ball
technology education in 2012. In addition to education efforts using Feherty, Bridgestone
will increase the number of ball-fittings it conducts this year and will look to
expand upon its popular B-FIT web-based expert chat service that was launched two
years ago.
Feherty said, "Not a lot of people know this, but I am a huge ball expert. In fact,
over the years I played for a living, my balls took a lot of punishment in the form
of tops, shanks, cuts, scrapes, and I've even lost a couple. As it turns out, I
was playing with balls that should have been hit by someone else in the first place!
Well, you live and learn. I think I've been driving on the wrong tires too. It's
safe to say that Bridgestone is making my world better."
Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2012 plans.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
