bridgestonegolf Big congrats to @JJohnson_LPGA on a great victory today in Mobile! Love this photo from @lpga of the celebration! http://t.co/Jk9yNvSme8
Twitter about 5 hours ago  (published: 05/19 09:38 PM EDT)
Bmp1785 @4golfonline I'm waiting for my Bridgestone J40's to show up. Project X 6.0 Flights shafts. http://t.co/8xGmOJe8eA
Twitter 1 day ago  (published: 05/19 02:14 PM EDT)
30Thou100Mil That Bridgestone commercial with Tim Duncan and Steve Nash always trips me out when TD dribbles their ball.
Twitter 1 day ago  (published: 05/19 02:14 PM EDT)
karahsanford @JJohnson_LPGA good luck tomorrow!!! :):):)
Twitter 1 day ago  (published: 05/19 02:14 PM EDT)
lpga Playing partners @JessicaKorda & Karrie Webb were all smiles in their post rd interview w @JerryFoltzGC #LPGAonGC http://t.co/nkhUV7Bpm8
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
bobkirkland3rd @BillyHurley3 Good luck Billy. Go low!
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
tgn7826 Golf world lost a legend in Ken Venturi. Check out his episode with Feherty...great stories!!
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
keyganspencer This fitted for me @bridgestonegolf B330-S has went 54 holes at @ReunionResort during the @hackersparadise Outing. http://t.co/dZISOhay5r
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
ConnorDowney16 Just saw @BrandtSnedeker running down my street #rollred
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
EmUCF_Knights Karrie Webb 53 cuts in a row made!!! #impressive #lpga
Twitter 1 day ago  (published: 05/19 02:10 PM EDT)
B-FIT

PRESS RELEASE

January 17, 2012

Bridgestone Inks Multi-Year Deal with Golf Humorist Feherty

Golf Television Personality and Acclaimed Author David Feherty Will Star in 2012 Bridgestone Golf Ad Campaign

COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that it has forged a relationship with multi-talented golf journalist and humorist David Feherty to serve as a brand spokesperson over the next two years.

As part of the deal, Feherty will be featured in the upcoming Bridgestone Golf 2012 ad campaign along with Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker and Lee Trevino. In addition to his role in the lineup of new commercials, Feherty will also star in a series of web-based videos aimed at educating golfers on golf ball technology and the importance of choosing a golf ball suited to one's swing characteristics.

Coming off of an incredibly successful maiden season of his self-titled talk show "Feherty" on The Golf Channel, the former European PGA TOUR Star and current CBS golf commentator's popularity is at an all-time high, and Bridgestone is excited about what Feherty lends to its brand mission in 2012.

With a smile, Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc., said, "Truthfully, Feherty wasn't our first choice, but with Justin Timberlake already taken our options were pretty limited. I guess instead of bringing sexy back, we'll have to settle for bringing funny back." Murphy added, "In all seriousness, David's knowledge of golf equipment and his ability to educate while entertaining make him a great fit for what we're all about at Bridgestone."

Having fit over 150,000 golfers through its Bridgestone Challenge ball-fitting program, Bridgestone Golf possesses a robust bank of amateur golf swing data. After more than four years of the ball-fitting program, Bridgestone still finds that nearly 8 out of every 10 players are playing a golf ball that does not fit their game. So Bridgestone plans to put more marketing muscle than ever before into golf ball technology education in 2012. In addition to education efforts using Feherty, Bridgestone will increase the number of ball-fittings it conducts this year and will look to expand upon its popular B-FIT web-based expert chat service that was launched two years ago.

Feherty said, "Not a lot of people know this, but I am a huge ball expert. In fact, over the years I played for a living, my balls took a lot of punishment in the form of tops, shanks, cuts, scrapes, and I've even lost a couple. As it turns out, I was playing with balls that should have been hit by someone else in the first place! Well, you live and learn. I think I've been driving on the wrong tires too. It's safe to say that Bridgestone is making my world better."

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2012 plans.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker, Paula Creamer, Nick Price, and Lee Trevino. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.