Plane Truth Golf Great Grand Opening for Plane Truth Watters Creek. Thanks to Matt Kuchar and @bridgestonegolf for kicking us off. http://t.co/LLJFWdEuhT
Facebook 1 day ago  (published: 05/21 07:35 AM EDT)
Kiel Owens Watching the Ken Venturi special on Feherty and had to be one of the most interesting people ever to be part of golf. Not to mention a great commentator! Rip Mr Venturi!
Facebook 1 day ago  (published: 05/21 07:35 AM EDT)
markjbult The Ken Venturi interview with David Feherty is excellent. What a guy, full of stories. #feherty #golfchannel
Twitter 1 day ago  (published: 05/21 07:34 AM EDT)
Feherty On-Air Now: 10pm ET on Golf Channel -> A special encore presentation of last season's 'Feherty' with guest Ken Venturi.The former U.S. Open champion, longtime broadcaster & recent Hall of Fame inductee passed away last week at 82.
Facebook 1 day ago  (published: 05/21 07:34 AM EDT)
BrandtSnedeker Thoughts and prayers go out to those affected by the tornados in Oklahoma.. Sick to my stomach watching the coverage. Awful
Twitter 1 day ago  (published: 05/21 07:34 AM EDT)
Ricardo Luis Mata Borjas E6. Best ball for high handicappers like me. The only ball that makes me a mid-handicapper!!!! ;)
Facebook 1 day ago  (published: 05/21 07:31 AM EDT)
AndrewKlasing Big shoutout to @bridgestonegolf for all they have done for Central Alabama CC in supporting our program with the best equipment #thankful
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
M_Mehallow13 Just received my @bridgestonegolf e7 golf balls! I can't wait to try them out! Big thanks to @ghostofhogan http://t.co/yvqR5O3IQ9
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
KSDKSports Fred Couples has withdrawn from the 74th annual Senior PGA Championship. A history of back ailments is to blame. #SrPGA
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
jerrygsch @JJohnson_LPGA @lpga @MobileBayLPGA Congrats! Been following you onTV for years - ur victory well deserved!
Twitter 1 day ago  (published: 05/21 07:31 AM EDT)
B-FIT

PRESS RELEASE

January 26, 2012

New Bridgestone B330 Balls Bring Distinct Aerodynamic Innovation to PGA TOUR In 2012

Softer Dual Dimple Design Cover and Larger Core Provide High Swing Speed Players Greater Distance and Better Spin Performance than Ever Before

COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its newest TOUR B330 (B330) and TOUR B330-S (B330-S) models. The popular 4-piece TOUR balls now feature Bridgestone's proprietary Dual Dimple Technology, larger cores and softer covers than the previous B330 models. The results are longer distance and better spin performance for players with swing speeds greater than 105 mph.

Utilizing Bridgestone's Dual Dimple Technology cover, company engineers have optimized the aerodynamic performance of the B330 line. The cover's smaller inner dimples increase thrust power at launch for greater distance while the larger outer dimples promote a shallow angle of descent for increased roll out on landing. The result of the improved performance at both takeoff and landing is greater overall distance performance and more consistency in the wind.

In addition to enhanced aerodynamics, the new B330 and B330-S also contain larger cores than before. Like a car's engine, the core is the powerhouse of the golf ball. By gaining size in the core, the ball's velocity is increased and its distance performance maximized.

"I've always thought Bridgestone balls were hands-down the most consistent balls in the wind, but the new Dual Dimple pattern flies even better," said PGA TOUR star Matt Kuchar. "How Bridgestone is able to make a golf ball go farther, and at the same time spin more around the green, just boggles my mind."

The newly enhanced spin performance is a product of the balls' softer Urethane covers. Compared to the previous models, the Urethane covers of the B330 and B330-S are 6% and 13% softer, respectively. The resulting softness produces maximized spin and control on and around the green and enhanced durability throughout the round.

"Both PGA TOUR players and high swing speed amateurs are excited about the performance of the new B330 models," said Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "It's extremely unique to introduce visual technology in a golf ball, but with the Dual Dimple pattern, golfers truly can see one of the major enhancements we've made to the line."

The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and will be available March 2012 at golf courses and golf specialty and sporting goods retailers nationwide. A limited edition 2-sleeve pack (1 B330 sleeve, 1 B330-S sleeve) will be available for golfers wanting to try each of the new models. The trial pack will be available at retail in March 2012 at a street price of $19.99.

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2012 plans and to view the lineup of new products.

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker, Paula Creamer, Nick Price, and Lee Trevino. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.