James, Larkspur, CA Bridgestone Golf Fan Mail. I switched to the e6 a month ago because I was playing in a tournament and didn't want to spend all the money on ProV1x's. I played some great golf, and just today I shot the round of my life - one over par with an ACE! I'm never going to play another golf ball again haha!!
product about 15 hours ago  (published: 04/16 11:28 AM EDT)
Colleen, Sun Lakes, AZ Bridgestone Golf Fan Mail. On April 15, 2014, when I played in our Member/Guest Tournament, nobody wanted to lead off on hole #3, which is a par 3 and was playing 95 yards to the hole. I stepped up with a 9 iron and said I would see what kind of a leader I could be. I hit the ball nice and crisp and it landed 3 feet from the pin and went straight in the hole! I've been using the Bridgestone Lady Precept for the last 2 months and I love them!
product about 15 hours ago  (published: 04/16 11:28 AM EDT)
Gene, New Jersey True Balance Putters Product Comment. I tried the True Balance putter last week at the PGA store, it felt so different and easy to swing for distance control and direction, you could feel the head hit the ball. Today I had to go back and buy it!! I can't wait to try it out this weekend!!
product 2 days ago  (published: 04/14 06:48 PM EDT)
Jaime, North Miami Beach, FL Bridgestone Golf Fan Mail. I play the best ball Bridgestone B330-S
product 2 days ago  (published: 04/14 01:34 PM EDT)
Skylar, Grand Rapids, MI True Balance Putters Product Comment. I hit one today at a demo day at a local golf shop. It felt AMAZING! I went there to buy a new driver and almost left with a new putter instead. I'm sure I won't make it through the first couple months of the season without picking one up.
product 2 days ago  (published: 04/14 09:30 AM EDT)
bridgestonegolf Another great week of golf & Masters tradition in the books! Congrats to Kuch on T5 finish & big thanks for the Team BSG support this week!
Twitter 3 days ago  (published: 04/13 07:34 PM EDT)
bridgestonegolf @shawnholubgolf #B330S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 07:28 PM EDT)
bridgestonegolf Hi@shawnholubgolf B330-S will provide more driver spin for added lift. Will also give you secondary benefit of increased green side control
Twitter 3 days ago  (published: 04/13 03:48 PM EDT)
bridgestonegolf RT@hackersparadise: You gotta love seeing Kuchar play and smile around the course.
Twitter 3 days ago  (published: 04/13 03:46 PM EDT)
bridgestonegolf Pitch in birdie at the 3rd moves #Kuch into tie for lead with Spieth at -6!
Twitter 3 days ago  (published: 04/13 03:14 PM EDT)


January 26, 2012

First Tour Ball Series Optimized For Amateurs Unveils New Designs for Superior Performance

B330-RX Family's New Cover and Mantle Lead to Longer Distance and Greater Accuracy

COVINGTON, GA — Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its new TOUR B330-RX line of balls. Bridgestone is noted for being the first manufacturer to deliver true TOUR performance in a ball designed for amateur swing speeds less than 105 miles per hour. The popular 3-piece B330-RX balls now feature a newly patented mantle layer and proprietary Dual Dimple Technology for longer distance, better accuracy and optimized greenside performance. The new balls will be available at retailers nationwide March 2012.

The concept for the original B330-RX and B330-RXS (tour performance for moderate swing speeds) was a result of Bridgestone's industry-leading ball-fitting service. Using data from real amateur swings, Bridgestone identified that nearly 75% of golfers have swing speeds that prevent them from properly compressing the traditionally firmer TOUR ball cores. By designing a softer core Urethane cover ball, Bridgestone changed that, providing moderate swing speed players the compression ability they needed with the greenside performance they desired.

Having now fit over 150,000 amateur golfers worldwide, Bridgestone has access to more amateur golf swing data than ever before. With that knowledge, Bridgestone's R&D team identified opportunities to enhance the performance of both the B330-RX and B330-RXS through changes to the mantle layer and cover in 2012.

One of the most significant changes is the newly formulated mantle layer material. The reformulated blend of mantle material is designed to further reduce sidespin and backspin on longer golf shots. The resulting pinpoint accuracy contributes to better distance performance from the tee and precision approach shots that lead to shorter birdie putts.

The new B330-RX and B330-RXS models also feature redesigned covers. Bridgestone's proprietary Dual Dimple Technology delivers an aerodynamic boost with a visually noticeable difference. The smaller inner dimples of the cover increase thrust power at launch for greater distance while the larger outer dimples promote a shallow angle of descent for increased roll out upon landing. These improvements, at takeoff and landing, result in greater overall distance performance and more consistency in the wind.

"The RX series was the first of its kind and it created a brand new category in golf balls," said Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "For 2012, using our unparalleled materials science and aerodynamics expertise, we took two already incredible golf balls and made them longer and more accurate, while maintaining the greenside spin and feel golfers love. Our patented technology is unmatched, and with the wealth of amateur data we have on the performance of our golf balls versus those of our competitors, we can unabashedly say we have the best Tour performance balls for moderate swing speed amateurs, bar none."

The new B330-RX balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen) and will be available March 2012 at golf courses, golf specialty stores and sporting goods retailers nationwide. In addition to traditional white, the B330-RX will also be available in Optic Yellow. A limited edition 2-sleeve pack (1 B330-RX sleeve, 1 B330-RXS sleeve) will be available for golfers wanting to try each of the new models. The trial pack will be available at retail in March 2012 at a street price of $19.99.

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2012 plans and to view the comprehensive lineup of new products

# # #

Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including
Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.