January 30, 2012
Snedeker Relies on Bridgestone's New Dual Dimple B330 Ball in San Diego Shocker
Snedeker Overcomes 7-Shot Deficit to Cement His Reputation as PGA TOUR's 'Comeback Kid'
COVINGTON, GA — Following up a Top 10 finish in his first 2012 event
at the Humana Challenge, Bridgestone Tour Team member,
Brandt Snedeker, rode the new
TOUR B330 golf ball to a second hole sudden death victory at Torrey Pines on Sunday,
after overcoming a 54-hole seven shot deficit to force the playoff. Snedeker's Farmers
Insurance Open win marks the third PGA TOUR title of his career, with all three
coming in dramatic come-from-behind fashion.
During the 2011 offseason, Snedeker began testing the new B330 family of golf balls
with Bridgestone's ball-fitting experts. The results of the testing surprised Snedeker
himself, and led to his playing the new TOUR B330
(the first time he used a ball other than the B330-S
during his professional career) to start 2012. Little did he know then, that his
decision to switch balls would be validated after just his first two events of the
2012 PGA TOUR season, entering the winner's circle at the 2012 Farmers Insurance
Open in La Jolla, California.
"The new B330 ball gives me more length off
the tee, more consistency in my ball flight and just the right amount of spin I
need on and around the green," said Snedeker. "After going through a ball-fitting
with Bridgestone in December, I switched from the B330-S to the new B330, as I found
that the new B330 provided me with the exact performance my game demands. Ball-fitting
works and it can help golfers of all skill levels find the best ball for their game."
Snedeker finished the week T2 in Birdies (24), T3 in Putts Per Round (27.5) and
T8 in Putts Per GIR (1.686) leading to a 72-hole score of 16-under par. During his
crucial Final Round charge, Snedeker relied on the increased consistency and spin
performance of the TOUR B330 and the precision
shot-making of the J40 Cavity Back irons
to hit an incredible 17 out of 18 greens in regulation.
Bridgestone's new TOUR B330 ball features
the company's proprietary Dual Dimple Technology cover for optimized aerodynamic
performance. The cover's smaller inner dimples increase thrust power at launch for
greater distance while the larger outer dimples promote a shallow angle of descent
for increased roll out on landing. The result of the improved performance at both
takeoff and landing is greater overall distance performance and more consistency
In addition to enhanced aerodynamics, the new B330
also contains a larger core than before. Like a car's engine, the core is the powerhouse
of the golf ball. By gaining size in the core, the ball's velocity is increased
and its distance performance maximized.
The newly enhanced spin performance is a product of the ball's softer Urethane cover.
Compared to the previous model, the Urethane cover of the B330
is 6% softer. The resulting softness produces maximized spin and control
on and around the green and enhanced durability throughout the round.
"Brandt is off to a fast start to the 2012 season, and the way he is striking the
ball right now, sky is the limit," said Dan Murphy, Vice President of Marketing
- Bridgestone Golf, Inc. "We are glad for our tour team to get its first win while
still on the West Coast Swing, and to have it happen the week we launched the new
balls at the PGA Show, is just unbelievable. We cannot wait to get the new B330
family into consumers' hands this spring."
The new B330 balls feature a street price of
$44.99 per dozen (MSRP $58.00 per dozen)
and will be available March 2012 at golf courses and golf specialty and sporting
goods retailers nationwide. For a rundown of all the Bridgestone gear in Snedeker's
bag see below.
Brandt's Bridgestone Arsenal
Visit www.bridgestonegolf.com to see Bridgestone Golf's entire 2012 Tour Team and
to view the complete lineup of new products.
# # #
Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Brandt Snedeker, Davis Love III,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.