February 8, 2012
Bridgestone Responds To Consumer Demand with Earlier Release of B330 Family
Snedeker Win at Farmers Insurance Open Creates 2012 B330 Fever Pitch
COVINGTON, GA — On the heels of both Brandt
Snedeker's dramatic comeback victory at the 2012 Farmers Insurance Open
(using the new TOUR B330 ball) and the entire
B330 family's buzz-worthy introduction at the 2012 PGA Merchandise Show, Bridgestone
Golf announced today that it will make the 2012 B330 balls available to consumers
immediately. Originally slated for March 1st retail availability, the four new models
(TOUR B330,
TOUR B330-S, TOUR B330-RX and
TOUR B330-RXS) will be available in Sunbelt
markets beginning today.
As a result of the dramatic cover change to Bridgestone's proprietary Dual Dimple
Technology in all four models, the new B330 family of balls will be easily distinguishable
from their predecessors. Dual Dimple Technology, in part, helped Snedeker negotiate
Torrey Pines' coastal breezes in the final round, leading to a remarkable 17 out
of 18 greens in regulation.
"We have received such incredible consumer interest coming off of Sneds' win and
the incredible media buzz we generated at the PGA Show, we felt it was unfair to
ask consumers to wait a whole month to experience these awesome new balls," said
Brandon Sowell, Director of Marketing - Bridgestone Golf, Inc. "We hope that by
making the necessary arrangements to get these balls to market sooner, we will once
again help to enhance our customers' enjoyment of the game."
Each of the four new B330 family balls offer their own distinct features that have
allowed Bridgestone engineers to improve upon the previous versions in terms of
feel/spin, distance and durability. For specific technology info on each of the
new balls visit the links below.
The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen)
and are available now at golf course, golf specialty and sporting goods retailers
nationwide.
Visit www.bridgestonegolf.com to see Bridgestone Golf's entire 2012 lineup of products.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
