February 16, 2012
Couples Debuts New B330 at Northern Trust Open
COVINGTON, GA — This week, Fred Couples
kicks off his 2012 PGA TOUR schedule at the Northern Trust Open at famed Riviera
Country Club, outside of Los Angeles. Having amassed 14 top 10 finishes, including
three runner-ups and two titles, few golfers can claim more success at Riviera Country
Club than Fred Couples. Looking to add to that résumé, Couples will make
his PGA TOUR debut using the new Bridgestone TOUR
B330 golf ball.
"This is my favorite tournament on TOUR, and besides the Masters, there is no event
I'd rather win," said Fred Couples. "I decided to put the
new B330 in play this week because having a
ball like this, that cuts through the wind so well, can be a major advantage at Riviera."
Bridgestone's new TOUR B330 ball features
the company's proprietary Dual Dimple Technology cover for optimized aerodynamic
performance. The cover's smaller inner dimples increase thrust power at launch for
greater distance, while the larger outer dimples promote a shallow angle of descent
for increased roll out on landing. The result of the improved performance at both
takeoff and landing is greater overall distance performance and a more consistent
wind-cheating ball flight.
The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen)
and are available now at select golf courses and golf specialty and sporting goods
retailers nationwide.
Visit www.bridgestonegolf.com to see Bridgestone Golf's entire 2012 Tour Team and
to view the complete lineup of new products.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
