March 27, 2012
B330 Birdie Barrage in Biloxi Has Couples' Sights Set On Augusta
COVINGTON, GA — This weekend in Biloxi, MS, Bridgestone Tour Team member
Fred Couples kicked off his 2012 Masters tune-up
in grand fashion, winning his 7th career Champions Tour event in just his 30th Champions
start. Couples relied on the new Dual Dimple Technology
TOUR B330 golf ball and
J40 Dual Pocket Cavity Back irons
(3-PW) from Bridgestone to record a field
best 21 birdies for the week - including a thrilling 8-footer on the final hole
to win the Mississippi Gulf Resort Classic by a shot.
In addition to leading the field in birdies, Couples fully showcased the longer
distance and better accuracy of Bridgestone's new Dual Dimple Technology, finishing
2nd in Driving Distance and T3 in Greens-in-Regulation for the tournament. Couples
started the week with a bang recording 10 birdies in Friday's opening round en route
to a course-record setting, 9-under par 63.
"The Masters is probably the tournament that means the most to me of any stop on
Tour, so it will be nice to go there with a little momentum," said Couples. "The
new ball is longer and easier to control in the wind. I drove it pretty well in
Biloxi, and I hope that carries over to Houston and Augusta."
Bridgestone's new TOUR B330 ball features
the company's proprietary Dual Dimple Technology cover for optimized aerodynamic
performance. The cover's smaller inner dimples increase thrust power at launch for
greater distance, while the larger outer dimples promote a shallow angle of descent
for increased roll out on landing. The result of the improved performance at both
takeoff and landing is greater overall distance performance and a more consistent
wind-cheating ball flight.
The new B330 balls feature a street price of $44.99 per dozen (MSRP $58.00 per dozen)
and are available now at select golf courses and golf specialty and sporting goods
Visit www.bridgestonegolf.com to see Bridgestone Golf's entire 2012 Tour Team and
to view the complete lineup of new products.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.