April 13, 2012
Bridgestone Experiences 2012 Hot List Gold Rush
7 Bridgestone Ball Models Receive Golf Digest's Highest Honor
COVINGTON, GA — Bridgestone Golf, the #1 Ball Fitter in Golf, announced
today that seven of the brand's golf ball models received the coveted Gold Medal
distinction on Golf Digest's 2012 Hot List. The B330 family,
e5, e6 and
xFIXx balls
were awarded Gold honors with the TOUR B330 line and the xFIXx receiving Category
Leader titles in Innovation and Performance, respectively.
"We are extremely pleased to receive four Gold Medals covering seven models," said
Dan Murphy, Vice President of Marketing - Bridgestone Golf, Inc. "We are committed
to producing top quality products for all types of players from TOUR pros to recreational
golfers. Earning Category Leader awards from both our TOUR Performance
B330 line
and our game improvement xFIXx speaks to that commitment."
Hot List Gold
Category Leader in Innovation
The new dual dimple TOUR B330 line of balls is the most complete lineup of TOUR
performance balls on the market. Bridgestone was the first in the industry to create
a ball that optimized TOUR performance for amateur swing speeds less than 105 mph
(B330-RX, B330-RXS).
The innovation in the B330 line continues with the introduction
of proprietary dual dimple cover technology this year. With its latest Golf Digest
honor, the line has amassed five Hot List Golds since 2007.
e5 ($25-$36)
Hot List Gold
The e5 is a unique two-piece Urethane ball designed to enhance greenside spin. The
e5 has been on every Hot List since 2006, earning praises for its Urethane cover
and full-swing launch benefits.
e6 ($25-$36)
Hot List Gold
The e6 is the softest multilayer golf ball on the market and is designed to reduce
sidespin for increased accuracy. The e6 makes its sixth appearance on the Hot List,
and has earned Gold Medals each year since the distinction was introduced in 2007.
xFIXx ($25 and Under)
Hot List Gold
Category Leader in Performance
Rounding out Bridgestone's Gold Rush is its value-performance category standout,
the xFIXx. The xFIXx made its debut on the Hot List in 2011 with a Gold Medal and
Category Leader in Performance in the $20 and under category. The xFIXx defended
its Gold Medal and Performance title in 2012 while remaining among Golf Digest's
player-panel favorites.
All seven of Bridgestone's Gold Medal balls are available now at golf courses and
retail locations nationwide. For information on any of Bridgestone Golf's award-winning
balls visit www.bridgestonegolf.com. To view The 2012 Golf Digest Hot List visit
www.golfdigest.com.
# # #
Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
golfers including
Fred Couples, Matt Kuchar,
Davis Love III, Brandt Snedeker,
Paula Creamer, Nick Price,
and Lee Trevino.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.
