January 24, 2013
Over 81k Consumers Help Bridgestone in Creation of New e-Series Golf Balls
COVINGTON, GA — After conducting 200,000 live consumer ball-fittings,
Bridgestone Golf has cemented its place as the #1 ball-fitter in golf. Of those
200,000 fittings, a total of 81,161 consumers have been fit into an e-Series model
(e5, e6, or e7).
For 2013, Bridgestone Golf has tapped into that data to make the
industry's most successful distance performance series of balls even better. For
short video explanations from golf equipment expert David Feherty on how the new
e-Series balls are better, click
For a slightly more technical explanation keep reading.
"Golfers may not care about the technicalities of dimple design, but they do care
about getting the right trajectory and more distance for their game." said Corey
Consuegra, Bridgestone's Golf Ball Marketing Manager. "Thanks to the best R&D
Team in the business and our unique ball fitting database, the new balls perform
better than any e-Series product we've ever released, and offer solutions to consumers
with varying trajectory needs. This is not a one size fits all game, and if you
are like me, you want every opportunity to play this game better."
All three e-Series models have experienced an aerodynamic upgrade, utilizing Bridgestone's
new 326-seamless dual dimple pattern. The new pattern features 6% larger dimples
and 2.5% more surface area coverage to help reduce drag and increase lift for unparalleled
distance performance. Below is more on each of the new e-Series balls:
The e5 is an advanced 2-piece urethane construction designed for golfers wanting
higher ball flight, more distance and greater control. A large gradational core
contributes to longer carry distances, while its tour caliber urethane cover delivers
tremendous feel into and around the greens.
The e6 is the softest multilayer golf ball on the market and in 2013 it is softer
than its predecessor. Designed to help players eliminate slices and hooks, it reduces
spin for straighter distance. A 3% softer Surlyn cover and low compression core
improve feel, while an anti-side spin inner layer helps keep the ball in the short
grass. Currently the top-selling e-Series model worldwide, the new e6 ball is available
in white, yellow and orange.
The ultimate distance ball is the new, multilayer e7 model - designed purely
for faster, longer shots. The larger Dual Dimple and reactive Surlyn cover combine
to reduce drag and increase lift, while a speed-enhancing core and spin-reducing
inner layer deliver explosive velocity and greater distance.
The new 2013 e5, e6 and e7
balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and will
be available at golf specialty stores and green grass retailers nationwide beginning
February 1, 2013.
For more information on the entire Bridgestone Golf ball line and how to determine
which ball is right for your game, visit www.bridgestonegolf.com
or attend a free Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone
Golf ball-fitting schedule can be accessed at
Those that cannot get out to a ball fitting can chat live with one of Bridgestone's
expert ball-fitting technicians via Bridgestone's free B-FIT service by visiting
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.