May 30, 2013

Bridgestone Unveils Summer Promotion That Gives Golfers a Chance to "B Like Brandt"

COVINGTON, GA — Bridgestone Golf, the #1 ball-fitter in golf, announced today that it would collaborate with luxury golf apparel brand Peter Millar for a summer promotion that will allow consumers the opportunity to be like 2012 FedEx Cup Champion Brandt Snedeker.

Beginning June 1, with the purchase of 3-dozen of any TOUR B330 family golf balls, consumers will receive a "Snedeker Summer Golf Shirt" in Royal Blue or White - a $99 retail value. The promotion will be available at supporting retailers through July 31, 2013.

After a thrilling run in the FedEx Cup to cap off his career 2012 season, and an early win at Pebble Beach in 2013 that vaulted him to the top of the early season FedEx Cup standings, Snedeker has quickly become a fan favorite in the world of golf. Through this innovative new alliance, Bridgestone not only gives golfers the chance to play the same B330 family golf balls that the World #5 relies on each week; through this promotion golfers can also sport the same stylish, luxurious performance golf shirts that Snedeker enjoys during TOUR competition.

"Bridgestone and Peter Millar are two premium, relatively young brands that have risen quickly in the world of golf, and we're both honored to be represented on TOUR by Brandt," said Dan Murphy, Executive Vice President of Sales/Marketing - Bridgestone Golf, Inc. "We're excited about this promotion as it allows us to pay homage to Brandt's success by providing consumers with a unique opportunity to be like their favorite player on and off the course."

For information on the Bridgestone TOUR B330 family of balls visit www.bridgestonegolf.com.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.

Contact Information

Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24