June 18, 2013
New 2013 Lady Precept Golf Ball Becomes Part of Flagship Bridgestone Brand
The #1 Ladies Ball in Golf* is Now the Softest Bridgestone Ball Made
COVINGTON, GA — Bridgestone Golf, the #1 ball-fitter in golf, announced
today that the most popular ladies' golf ball in the history of the game — the
Precept Lady — is becoming part of its flagship Bridgestone brand. Effective July 1, 2013,
the new Bridgestone Golf Lady Precept golf ball extends a franchise that has been
the #1 selling ladies'* golf ball for the past 13 years. In fact, since 2000, Bridgestone
has sold more lady specific golf balls than all other competitors. To welcome the
Lady Precept to the Bridgestone family, Bridgestone will air this
commercial throughout the summer.
Utilizing data from more than 14,000 live fittings, Bridgestone has developed a ball engineered specifically for the average female golf swing.
See below for 2013 Bridgestone Golf Lady Precept features and benefits:
BRIDGESTONE GOLF LADY PRECEPT DETAILS
- Softest ladies golf ball on the market
- Larger Gradational Compression Core for exceptional performance at moderate swing speeds
- 12% thinner cover produces higher launch and less spin
- 330 seamless dimple cover optimizes aerodynamics for moderate swing speeds
"After fitting nearly 14,000 ladies through our ball-fitting program, we have identified
opportunities for product innovations that address lady golfers' needs," said Corey
Consuegra, Golf Ball Marketing Manager – Bridgestone Golf, Inc. "With the new
Bridgestone Golf Lady Precept, we've extended our commitment to developing golf balls for ladies
and are excited to introduce this new product under our flagship Bridgestone brand."
The Bridgestone Golf Lady Precept is available in three colors (White, Optic Pink
& Optic Yellow) and features a suggested retail price of $19.99 per dozen. The Bridgestone
Golf Lady Precept will be available at retailers nationwide beginning July 1.
Visit www.bridgestonegolf.com to see Bridgestone Golf's entire 2013 lineup of products.
*According to Golf Datatech's On and Off Course Units Sold Retail Market Share reports 1997-2012
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.