September 10, 2013

Bridgestone Becomes Official Licensee of Collegiate Teams Logo Golf Balls

COVINGTON, GA — Just in time for football season, Bridgestone Golf, the #1 Ball Fitter in Golf, announced today that on September 10, it will kickoff a college team logo golf ball program. Bridgestone has entered into an agreement with 19 major colleges and universities to produce officially licensed team logo golf balls. Under the agreements, Bridgestone has been granted the right to manufacture and sell golf balls and golf ball packaging bearing the official team logos. Financial terms and length of the agreements are undisclosed at this time.

Bridgestone's collegiate team logo offering will feature Alabama, Auburn, Clemson, Florida, Florida State, Georgia, Georgia Tech, Louisville, Louisiana State, Miami, Nebraska, Oklahoma, Ohio State, South Carolina, Tennessee, Texas, Texas A&M, West Virginia and Washington. The team logos will be available on any model of Bridgestone Golf's robust golf ball lineup through its Custom Logo department. Also, a Special Edition Custom Team Package (pictured below) of Bridgestone's award-winning e6 ball will be available at retail locations around the U.S.

Sample e6 Packaging

"College football brings out passion in people like few other things, so we're excited to offer golfers the ability to show that team pride on the golf course this fall," said Corey Consuegra, Golf Ball Marketing Manager - Bridgestone Golf, Inc. "With more than 190 million college sports fans across the country, we believe our college offering will be a great addition to Bridgestone's already successful collection of industry-leading golf products."

For information on Bridgestone Golf's entire portfolio of award winning golf balls, that will now be available with collegiate team logos, visit www.bridgestonegolf.com.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.

Contact Information

Jared Kelowitz
jaredk@jdpr.com
JDPR, 864-233-3776 x 24