January 20, 2014
Bridgestone Encourages Golfers to Go Against the Grain with New True Balance Putters
Bridgestone Enters U.S. Putter Market with Industry's First Counter-Counterbalance Line
COVINGTON, GA — Bridgestone Golf, a recognized industry innovator,
unveiled its new True Balance Putters
at the 2014 PGA Merchandise Show. This is the company's first ever line of putters.
Pushing conventional industry standards, Bridgestone True Balance putters define
a revolutionary change in putter feel and speed control.
The Bridgestone True Balance Putters
increase the golfer's "feel" by realigning the putters' fulcrum - the point of balance
between the head and the grip. Bridgestone's patented technology achieves a unique
weight distribution, keeping the balance point less than 5" inches from the sole
of the putter. This allows the putter head to swing more freely and square up to
the target naturally. The innovative design also provides golfers with an incredible
sense of connection and feel with the putter head improving distance control.
True Balance Putters utilize an
industry-first counter-counterbalance design that removes weight by incorporating
an ultralight graphite shaft and 100% EVA grip. This proprietary design counters
the heavier steel shafts and rubber grips typically found in putters on the market
"While developing this product we consulted with some of golf's leading putting
experts, as well as a variety of amateurs and Touring professionals," said Josh
Kinchen, Golf Club and Accessories Marketing Manager - Bridgestone Golf, Inc. "Feedback
and testing confirm that when you can feel the head, you can control the head. That
has been the guiding principle for every True Balance design decision we've made.
We're confident golfers will have an easier time squaring the putter up, judging
speed, and controlling distance."
The Bridgestone True Balance Putters
feature the following technologies throughout the line:
Stainless Steel Head Construction
Dual Layer Grooved Insert provides perfect combination of feel and roll performance
Unique Lightweight 100% EVA grip provides the ultimate in comfort, feel and traction
Specially-Engineered Lightweight Graphite Shaft provide unmatched feel and user
The True Balance Putters will
be available at retail in March 2014 and will have a street price of $199 each.
Traditional steel models available at $149 each.
Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2014 plans
and to view the comprehensive lineup of new products.
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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium
golf balls, clubs and accessories under the Bridgestone and Precept brand names.
Bridgestone is represented on a world stage by a number of internationally famed
Fred Couples, Matt Kuchar, Davis Love III,
Nick Price, Brandt Snedeker, Karrie Webb and Paula Creamer.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit www.bridgestonegolf.com.
Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.